Newk's Tackles the Century-old Battle for Best French Dip - Philippe's or Cole's?

CEO and Founder Chris 'Newk' Newcomb said neither… and came up with his own    

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Oct 04, 2018, 08:38 ET

JACKSON, Miss., Oct. 4, 2018 /PRNewswire/ -- Newk's Eatery, recently named "Best Overall Experience in Fast Casual" by Technomic at the National Restaurant Association conference, announces the launch of its version of the French Dip Au Jus, now available for a limited-time through December.

Newk's launches its own French Dip Au Jus

"I was intrigued by a century-old battle between two LA restaurants claiming to have created the 'original' French Dip," said Chris 'Newk' Newcomb, CEO and founder of Newk's Eatery. "One day, I had both sandwiches shipped to Jackson for a taste-test. I decided neither was good enough for Newk's. My unique recipe, with tender, juicy roast beef, onions caramelized in-house, melted Ammerlander Swiss cheese, warm dip of savory au jus, and spicy creole mustard, is what sets Newk's sandwich on a level above the rest."

This season for a limited time, Newk's also introduces:

Grilled Steak & Portabella Pizza

Flame-grilled petite tenderloin steak, grilled portabella mushrooms, caramelized onions, mozzarella cheese and rich vine-ripened tomato sauce, topped with Gorgonzola cheese

Italian Chopped Salad

Genoa salami and julienned ham, pimientos, Garbanzo beans, sliced pepperoncinis, shredded provolone and chopped basil

Zesty Garbanzo Bean Salad

With lemon and feta, available as a side with any sandwich

Dozen-Layer Pumpkin Spice Cake

Made fresh everyday from Newk's own bakery

The centerpiece of the Newk's dining room is The Roundtable – which offers a generous selection of free premium garnishes, including imported pepperoncini, Torinesi-style breadsticks, grated Parmesan, house-made croutons, bread & butter pickles, along with seasonal features like toasted garbanzo beans. Known for its collectible 32 oz. cup, Newk's also features an Iced Tea Bar with fresh-brewed Rainforest Alliance Certified iced teas: unsweet, sweet, sweetened with Splenda® and a seasonal brew – now a Raspberry Iced Tea, which features a high-grown Kenyan black tea blended with real berries and black currents, balanced with rosehips and hibiscus flowers.

Newk's offers online ordering, mobile app/skip the line options, as well as catering for groups of all sizes. For more information, please visit www.newks.com.

ABOUT NEWK'S EATERY:
Since the first restaurant opened in Jackson, Miss. in 2004, Newk's Eatery has indulged guests with a curated selection of the Newcomb family's finest scratch-made recipes. It all starts with impeccable seasonal ingredients, even if that means sourcing from the other side of the globe. At Newk's, every meal is prepared to-order in an open-view kitchen. The robust menu offers grilled & toasted sandwiches, more than a dozen entrée salads, kettle-batch soups and hand-rolled pizzas for lunch and dinner, as well as signature Dozen-Layer Cakes baked in Newk's in-house bakery. All ingredients – including dressings, fruits and vegetables – are hand-prepped, and all meats are hand-sliced and flame-grilled so every Newk's meal is truly served fresh. Newk's currently operates and franchises more than 125 restaurants in 15 states and is gaining national attention for its accelerated growth and commitment to quality food. Nation's Restaurant News, Restaurant Business Magazine, Fast Casual Magazine, Technomic, Franchise Times and more have named Newk's as one of the top fast casual brands in America. For more information, visit Newks.com, join the Roundtable Club, or follow Newk's on Facebook, Instagram and Twitter. At Newk's, Food Is Our Story.