Newly Announced Speakers at Sustainable Brands 2010 to Lead Conversations, Best Practice Review Using 'The Power of And'

SAN FRANCISCO, Feb. 17 /PRNewswire/ -- Sustainable Life Media today introduced the first round of speakers for Sustainable Brands 2010, featuring leaders from the consumer, technology, food and apparel industries. This year's theme, "The Power of And," is presented as an essential business approach for tackling the polarities and dualities facing business today. "And" is recommended as a new way for addressing what may be seen as the ongoing, chronic issues that are often described as unavoidable, unsolvable and indestructible.  Sustainable Brands 2010 will give attendees the tools and skills to distinguish between a problem to solve and a polarity to leverage.  Speakers and session leaders will share how to look within complex issues, identify opposites in tension and capitalize on that tension to establish solutions that address some of the most pressing problems -- and exhilarating opportunities -- facing business today.

The newly announced faculty includes leading thinkers and doers on the forefront of sustainable brand innovation. Timberland's Chief Branding Officer, Mike Harrison, will highlight out of the box product innovations, partnerships and related communication tools that have led to new, more sustainable value propositions for Timberland's business. Dr. Peter Senge, Director of the Center for Organizational Learning, MIT Sloan School of Management, will join Starbucks VP of Global Sustainability, Ben Packard, to share what Starbucks has learned about the importance of asking the right questions as it has worked to re-design its recycled cup system. Kirsi Sormunen, Nokia's VP of Sustainability, will share how Nokia is helping drive consumer behavioral change through smart product design. In addition, this year's early sponsors include Dell, SAP, Domtar, Fast Company, EcoBonus.org, Citizen, Shelton Group and Cohn & Wolfe.

In its 4th year, the Sustainable Brands Conference has established itself as the most compelling sustainability conference of the year, convening over 700 brand leaders and top executives from the global brands leading sustainable innovation today.

Sustainable Life Media now offers companies and individuals the option of year-long Corporate or Professional memberships to maximize the value they receive from participating at in-person events and provide them access to a growing online archive of sustainable business education. For more information on memberships that include seats at SB'10, visit http://www.sustainablelifemedia.com/membership.

About Sustainable Brands Conference

Widely reputed to be the most compelling sustainability conference of the year, Sustainable Brands 2010 will convene over 700 brand leaders, top executives from the global brands leading sustainable innovation today, all types of designers participating in this global shift, and an unprecedented list of others. Speakers and sessions will provide inspiration, techniques and best practices as economic realities, corporate responsibility and the environment come together to create a new strategic business imperative. Registration is now open and seating is limited: http://www.sustainablebrands10.com

About Sustainable Life Media

Sustainable Life Media (SLM) is the leading producer of sustainable business conferences and educational events, with products and services designed for the sustainable business community including membership, targeted e-newsletters, online learning programs, community, and the flagship Sustainable Brands conference.  SLM delivers top news stories related to the who, what and how of environmental and social innovation, and helps community members connect with thought leaders, peers, partners and solutions providers who can help them quickly reach their goals. For more information, please visit: http://www.sustainablelifemedia.com/about. To subscribe to SLM Newsletters for free, please visit http://www.sustainablelifemedia.com/newsletters.

SOURCE Sustainable Life Media