LOS ANGELES, March 12, 2014 /PRNewswire/ -- BLAZE PR, the nationally recognized firm that represents leading lifestyle brands, announces a banner year for 2013 - with momentum that promises continued success in 2014.
Under the leadership of the newly appointed president, Matt Kovacs (who served as the General Manager at Blaze for three previous years), BLAZE became the agency of record for iconic brands and innovated product launches including TCBY, Mrs. Fields, Ommegang, Destination New South Wales, and ON Beverages – and continued successful PR strategies for international river cruise line AmaWaterways and social media management of a group of Marriott hotels in the western region. BLAZE'S year-end revenue reports confirm the firm's trajectory of success, showing a 25% increase in profitability in 2013 over 2012's 20% increase over the previous year.
"We are proud of the work that we've been able to accomplish this last year. We love the brands we represent, and we are motivated by success of our clients, " said Kovacs. "The key to our growth is our dynamic and seasoned team structure that leverages different capabilities and practices. Every BLAZE employee brings something different to the table, yet they all have years of experience in their related field of expertise...and tremendous work ethics," added Kovacs.
The boutique agency brings a unique combination of social media proficiency and proven, traditional public relations. Last month, BLAZE social media director, Apryl Delancy, was named a finalist in the PRNews "People-to-Watch" for social media due to her acute knowledge in analytic and ranking strategies. With the hiring of vice president, Erinn Lynch, in 2013 and key partnerships with BLAZE'S parent company, Davies Public Affairs, BLAZE also expanded its scope of service to include marketing, event production, and field research for non-profit organizations, tourism boards, and lifestyle products. Lynch brings her 10+ years of senior leadership managing clients, staff and agency relationships to the Blaze team giving valued experience in variety of sectors.
"With the capabilities of BLAZE and Davies Public Affairs, we can serve as the one stop shop for our marketing, awareness, promotion, and crisis communications," added Kovacs. "This allows for a seamless continuity between the brand ID and PR objectives of our clients. We enjoy the process of conceptualizing and creating a successful strategy and seeing it through to the end."
According to Davies Public Affairs CEO, John Davies, BLAZE's future is bright due the strong leadership, PR proficiency, and day-to-day level of involvement of Kovacs. "2013 was a watershed year for BLAZE – and Davies' relationship with the BLAZE team," said Davies. "Matt has manifested a new era for BLAZE with a trajectory for success that will benefit both the firm and the clients we serve."
In business since 1990, BLAZE is owned by Davies and is an award-winning, strategic public relations and marketing communications firm with offices and affiliates in Los Angeles, New York, Washington D.C., and Santa Barbara. BLAZE believes in initiating smart conversations that facilitate consumer dialogue with a return to our client's bottom line. Recent awards include two 2010 PRSA PRISM Awards, the 2011 Communicator Award, and the recipient of two 2011 Hermes Awards. For more information, visit www.blazepr.com.
SOURCE BLAZE PR