SAN FRANCISCO, July 16, 2014 /PRNewswire/ -- News Republic, a news app that aggregates global news for smartphones, tablets and wearables announced today the results from an annual global survey on how and why people consume news.s News Republic compiled nearly 14,000 responses from people across the world – including the U.S., France, Germany, U.K., Italy and Spain.
"News, it seems, is the connective tissue of humanity," said Gilles Raymond, chief executive officer and founder of News Republic. "In every country surveyed, 'To feel connected to the world' is the top reason given for following the news."
The survey analysis sheds light on similarities and differences in how nationalities engage with the news. Furthermore, the results provide interesting insights into gender's role in engagement with the news.
Similarities In News Consumption Globally
- 1 out of 2 readers in every country surveyed share the news to show support for a subject.
- Although national news is most important to every reader in every country, the majority of readers (60%) are also interested in international news. And, everyone is more interested in tech news than business news.
- 7 out of 10 senior executives in the countries surveyed review the news on mobile apps every day. 1 out of 3 spends 30-60 minutes doing so daily.
- Results are similar for students across borders: 70% of them use a mobile news app every day. And, 30% of them spend almost an hour on the news every day.
- The French, Germans and Americans finally agree on something: 7 out of 10 in all three countries agree that following the news helps them have more interesting conversations.
And Some Differences
- 1 out of 2 Americans read news to feel smarter vs. only 1 out of 50 Spaniards.
- More than 3 out of 4 French and British readers are not very interested in business news. Germans, Americans and Italians are.
- 6 out of 10 Americans say following the news helps them make better decisions vs. less than 2 out of 10 Spaniards.
- The French (43%) are the most likely to share the news to show scorn for a subject, the British (40%) to amuse and Americans (33%) to inspire.
- The world is split on using wearables to track the news. Half for. Half against. The strongest sentiments are in Spain and France: 7 out of 10 Spaniards said "Si!" but 7 out of 10 French said "Non!"
Furthermore, the survey explores how and why readers consume and share news:
- 4 out 5 senior executives use news aggregators to check the news and senior executives are twice as likely as students to share news to inspire.
- Americans are twice as likely as the French, Spanish and Italians, to share news to inspire others.
- 1/3 of private-sector workers across the six nations surveyed are heavy users of news aggregators.
- 3 out of 10 students and senior executives say they spend 30-60 minutes checking news on a mobile each day.
Men vs. Women
- Men are 30% more likely than women to share news to help or advise a friend or loved one.
- Men are 40% more likely than women to follow the news to avoid boredom.
- Women and men are both equally likely to use a wearable to track the news. In all countries, half said "Yes" and half said "No."
About News Republic
News Republic is a disruptive global news syndicator with mobile apps for smartphones (iPhone, Android, Windows), tablets and wearables (Samsung Galaxy Gear and Sony SmartWatch). We believe that those who read better know better. We have made it our mission to provide information with purpose for engaged citizenship. News Republic offers news from 1,000 licensed content partners, shares 25,000 unique articles daily and generates the reading of half a billion articles monthly. Over 12 million people around the globe read their news on News Republic.
SOURCE News Republic