Newsbyte: SAP Invited to White House to Showcase Consumer Innovation in Advancing Public Safety

WASHINGTON, Sept. 14, 2012 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced it was invited to the White House to showcase Recalls Plus as an innovative app that advances public safety by utilizing available government data in creative and powerful ways. Recalls Plus allows parents to monitor recalls on their children's items such as toys, strollers, formula and cribs in a personalized and timely manner.

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As part of the Safety Data Initiative of the White House Office of Science and Technology Policy and the US Department of Transportation, "Safety Datapalooza" highlights innovators from the private, nonprofit and academic sectors who have utilized freely available government data to build products, services and apps that advance public safety in creative and powerful ways. Additionally, several federal agencies will present how they are making safety data transparent and available to the general public. The event takes place at the White House today, September 14.

"SAP makes systems that help the world's best-run businesses and institutions run better, and increasingly these organizations are looking to connect with their consumers and citizens in new and innovative ways," said Rishi Diwan, vice president, Product Management, Consumer Applications, SAP. "With Recalls Plus, we wanted to build an app that provides value directly to consumers, enabling them to live better. The White House's Safety Data Initiative allows us to present recall information to concerned parents that is relevant and no longer overwhelming. SAP is working on many such new and innovative apps for our customers to engage with their customers in new and meaningful ways."

"Response to the app has been very positive from consumers and from the media," added Kijoon Lee, vice president, Technology & Innovation Marketing, SAP. "SAP is bringing together new technologies such as mobile, cloud, social media and in-memory database to help organizations provide engaging, real-time experiences that consumers expect today. We're also excited about the upcoming consumer apps that SAP plans to deliver in retail, healthcare, sports and entertainment and other key industries."  

For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

Media Contact:
Jeff Neal, +1 (925) 336-6203, [email protected], PDT

SOURCE SAP AG