Newsbyte: SAP Supports Launch of Machine-to-Machine Thought Leadership Program

News provided by

SAP AG

26 Apr, 2012, 04:00 ET

WALLDORF, Germany, April 26, 2012 /PRNewswire/ -- SAP AG (NYSE: SAP) today launched a new machine-to-machine (M2M) resource center with the Economist Intelligence Unit (EIU). The site features research and opinion from SAP, the EIU and other partners exploring successful M2M business models and scenarios.

(Logo:  http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO) 

M2M communication is slated to significantly impact the way critical services are delivered over the next decade. Significant barriers remain, including technical complexity, regulatory hurdles and a fragmented ecosystem that will need to be overcome in order to open the way for innovative products and services. In an effort to capture key insights into how the major players in this space plan to leverage and monetize M2M communication, SAP commissioned the EIU and Informa Telecoms & Media to conduct independent research.

The EIU report, "Rise of the machines: Moving from hype to reality in the burgeoning market for machine-to-machine communication," is based on in-depth interviews with 18 companies from multiple industries, including automotive, healthcare and energy, and examines the business models behind successful M2M applications.

"M2M is beginning to fulfill its promise, with several successful applications already in the field," said Jason Sumner, senior editor, EIU. "The next step is to create a platform for innovation by standardizing technologies, forming partnerships within the industry and demonstrating the benefits to consumers."

The Informa report, "M2M Communications, Turning Potential into Profit," surveyed more than 250 M2M telecommunications industry stakeholders from 50 countries. Results show that there is no such thing as a "typical" M2M deal, tariff or profit margin and that developing a sustainable M2M strategy requires looking beyond a service connectivity role to provide value-add, differentiated services.

"M2M service providers are at a fork in the road: either be excellent at delivering M2M data or at interpreting what the data means," said Camille Mendler, principal analyst. Informa. "We believe that long-term profitability lies in offering more than data transport."

To access this research and more M2M thought leadership from SAP, visit http://digitalresearch.eiu.com/m2m. For more information, visit the SAP Newsroom. Follow SAP on Twitter at @sapnews.

Media Contact:
Kate McNeel, +1 (484) 624-2256, [email protected], CDT

SOURCE SAP AG

PRN Top Stories Newsletters

Sign up to get PRN’s top stories and curated news delivered to your inbox weekly!

Thank you for subscribing!

By signing up you agree to receive content from us.
Our newsletters contain tracking pixels to help us deliver unique content based on each subscriber's engagement and interests. For more information on how we will use your data to ensure we send you relevant content please visit our PRN Consumer Newsletter Privacy Notice. You can withdraw your consent at any time in the footer of every email you'll receive. Mit Ihrer Anmeldung erklären Sie sich damit einverstanden, Inhalte von uns zu erhalten.
Unsere Newsletter enthalten Zählpixel, die die Lieferung einzigartiger Inhalte in Bezug auf das Abonnement und die Interessen der einzelnen Abonnenten ermöglichen. Weitere Informationen über die Verwendung Ihrer Daten im Hinblick auf die Zusendung von relevanten Inhalten, finden Sie in unserer PRN Consumer Newsletter Privacy Notice. Ihre Zustimmung können Sie jederzeit in der Fußzeile jeder erhaltenen E-Mail widerrufen. En vous inscrivant à la newsletter, vous consentez à la réception de contenus de notre part.
Notre newsletter contient des pixels espions nous permettant la fourniture à chaque abonné, d’un contenu unique en lien avec ses souscriptions et intérêts. Pour de plus amples informations sur l’utilisation faite de vos données en vue de l’envoi des contenus concernés, nous vous invitons à consulter la politique de confidentialité disponible à partir du lien suivant PRN Consumer Newsletter Privacy Notice. Vous pouvez à tout moment revenir sur votre consentement par le biais des informations situées au bas de chaque e-mail reçu. Регистрирайки се, Вие се съгласявате да получавате информационно съдържание от нас. Нашите бюлетини съдържат проследяващи пиксели, които ни помагат да предоставяме уникално съдържание въз основа на ангажираността и интересите на всеки абонат. За повече информация относно начина, по който ще използваме Вашите данни, за да гарантираме, че Ви изпращаме подходящо съдържание, моля, направете справка с нашето Уведомление за поверителност на потребителския бюлетин на PRN. Можете да оттеглите съгласието си по всяко време в долния колонтитул на всеки от имейлите, които ще получите.