NEW YORK, Aug. 22, 2013 /PR Newswire/-- Is your marketing strategy flexible enough to accommodate opportunity in real-time? Newsjacking, first codified by David Meerman Scott, is a term which describes the process by which a third-party can place their own spin on breaking news or content in real-time, with the aim of garnering publicity or recognition for themselves, their product or brand. Many businesses have incorporated this tactic into their marketing mix, and in the latest article on PR Newswire's Small Business PR Toolkit Heather Wied, Resident Writer and Marketing Director for Kbuuk, breaks down best practices for self-publishing authors looking to do some newsjacking of their own. Ms. Wied also covers how failed newsjacking attempts can actually tarnish brand reputation.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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