Newsweek and BrandSpark International announce the 17th annual 2025 Best New Product Awards winners

Best New Product Winners Across Food and Beverage, Beauty, Health and Personal Care, and Household, Pet and Baby products. 

NEW YORK, Feb. 6, 2025 /PRNewswire/ - BrandSpark International and Newsweek announce the winners of the 17th annual 2025 Best New Product Awards^™, America's most credible consumer-voted awards for new products. This year, over 10,000 Americans participated in a nationwide survey, rating products across 86 categories. From Food, Beverage, and Beauty to Household Care, Pet, and Kids' products, the winners represent exciting new product launches chosen by real shoppers who have actually purchased and tried them.

"With so many choices on store shelves, finding new products that truly stand out and deliver the value that shoppers demand can be overwhelming. That's where the Best New Product Awards come in," says Robert Levy, President of BrandSpark. "These 100% consumer-voted Awards, backed by credible research, spotlight the best in quality, innovation, and value, giving Americans a trusted guide to discovering new products they can feel confident about trying since they have been voted by other shoppers."

The 2025 Best New Product Awards winners are listed below. To learn more about the program and this year's winners, visit: www.BestNewProductAwards.com.

Some key takeaways from this year's BrandSpark American Shopper Study and the Best New Product Awards:

• The BrandSpark American Shopper Study confirmed that Americans still believe in the power of ongoing research & development to find ways to improve everyday products: 54% agree that producers are constantly improving food and beverages, while 65-70% agree for personal care, beauty, and household care products.
• This belief has Americans looking for innovation as they seek the best for their money. Across food, personal care, beauty, household care, and health, more than 50% of shoppers report they 'regularly look for innovation'.
• Although inflation has slowed, 3 in 4 consumers continue to shop with heightened sensitivity to price. Despite this pressure 68% say they will pay more for a new product if they believe it will be better than past options: it is essential for new products to convince prospective buyers of their superiority or uniqueness.
• Consumer-voted awards are Americans' third most trusted source for product recommendation, behind only family & friends and consumer reviews. Among consumer-voted awards for new products, the Best New Product Awards accolade remains the most influential for Americans' purchases of consumer products.

"Every year, we see brands leveraging their Best New Product Awards wins on packaging, social media, in-store and on e-commerce, helping these products stand out," says Kim Diamond, Vice-President of Best New Product Awards Inc. "Consumers trust the Best New Product Awards logo because it's backed by real shoppers and robust research from BrandSpark. That's why these awards continue to drive sales and build credibility for winning brands."

"We know that Americans love trying new products and the Best New Product Awards program provides a trusted guide to seeing which products emerge as the best of the best each year. The 2025 Best New Product Awards celebrate the products that have managed to delight consumers through meaningful innovations," says Josh Smith, Senior Director Growth & Strategic Partnerships at Newsweek. "At Newsweek, we are proud to partner with BrandSpark to highlight these standout new products."         

Newsweek, in partnership with the Best New Product Awards, has also just launched its weekly New + Noteworthy feature highlighting 10 new consumer product launches each week that are worth noting.     

The 2025 Best New Product Awards winners align with these trends: 

7 in 10 Americans report making active changes in their lifestyle to live healthier, and 1 in 2 feel there are too few food options that are both convenient and healthy.

Low sugar formulations and snacks based on natural ingredients continue to resonate with careful consumers and those generally seeking better-for-you options. ALDI and Welch's delivered this with their respective winners in Yogurt (ALDI-Exclusive Friendly Farms Low Sugar Greek Yogurt) and Zero Sugar Beverage (Welch's Zero Sugar Juices). Several winners in Food & Beverage delivered amazing taste in better-for-you formats: Ghost Protein Cereal, Unreal Chocolate Covered Pretzels, and Ritz Toasted Chips Sweet Habanero and Honey BBQ.

2 in 3 say that store brands can be just as good as brand names, and high-value great-tasting products from affordability leaders like ALDI are supporting this trend.

ALDI achieved several additional Best New Product Awards wins in the Food & Beverage categories: ALDI-Exclusive Priano Mini Italian Meat and Cheese Trio and ALDI-Exclusive Mama Cozzi's Pizza Cookie.

3 in 5 think that personal care and beauty products from mass brands can be as effective as those from super-premium brands.

Dove Oat Milk & Berry Brulee Plant Milk Cleansing Bar, Vaseline Pro VitaB3 Serum-Burst Lotion Supple & Soft, COVERGIRL Eye Enhancer 3D Mascara, and Aquaphor Lip Repair Stick Naturally Inspired found more effective ways to deliver the benefits these brands are known for.

58% of Americans say they will spend more to get household care products they know are effective, up 7% since 2022. Laundry care is the segment where shoppers are most loyal, with 73% saying they have specific brands they prefer to purchase regularly.

Some of the top-rated winners in the Household Care categories include Downy and Gain, continuing to find ways to enhance their category-leading laundry care products with Downy Blends Softness & Scent Boosters and Gain Rinse & Renew - Hibiscus Hula and Dewdrop Dream. These products delivered on what Americans love: convenience and value, with 7 in 10 looking for innovations that will make their life easier.

2025 BEST NEW PRODUCT AWARDS LIST OF WINNERS*

About Newsweek: Newsweek is the global digital news organization built around the iconic 92-year-old American magazine. Newsweek reaches 100 million people monthly with its thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.  

About BrandSpark International and Best New Product Awards Inc.
Founded in 2001, BrandSpark International is a research and consulting firm dedicated to providing brands with the actionable insights necessary to refine strategic brand positioning, build consumer trust, and enhance the success of new product launches. Best New Product Awards Inc. runs leading credential programs Best New Product Awards and BrandSpark Most Trusted Awards, as well as Shopper Army, a product tester community providing trusted incentivized ratings and reviews.

*Permission from Best New Product Awards Inc. is required to reference the Best New Product Awards win or use the Best New Product Awards logo or winning claims.

For interview requests or more information on the Awards, please contact:
Jill Budik, Spotlight Relations, 212-489-8774 or [email protected]
Kim Diamond, VP, Best New Product Awards, [email protected]

For more information regarding BrandSpark's extensive shopper and trust insights, please contact: Philip Scrutton, VP Shopper Insights, BrandSpark International, [email protected]

SOURCE Best New Product Awards Inc.