NewVoiceMedia Reaps 5X Return on the Cost of Its Marketo Investment in 12 Months

DUBLIN and SAN MATEO, Calif., Feb. 20, 2013 /PRNewswire/ -- Marketo, the leading provider of cloud-based marketing software, today announced that NewVoiceMedia is gaining a five-fold return on the cost of its investment in Marketo in just 12 months. The company deployed Marketo's software to focus sales and marketing resources in the most productive way by optimizing sales force productivity, improving sales efficiencies, boosting inbound leads, increasing flow rates, and overall revenue generation.  

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As a result of Marketo's award winning marketing automation solutions, NewVoiceMedia is seeing a sales acceptance rate of marketing leads into its sales pipeline in excess of 75 percent.  Due to the unified lead generation, scoring, nurturing, sales insight and social marketing platform, New Voice Media is now able to drive better revenue performance on a global basis.

With over 300 call centers in 28 countries, NewVoiceMedia enables customers to more quickly, simply and cost effectively  improve the customer experience they deliver, by wrapping the world's only true cloud contact center around the exploding amounts of cloud-based customer data.

"We had worked with Marketo in the past so we knew the strength of their value proposition, their approach to marketing campaign management combined with superior technological advancement and that made them a compelling answer to the issues we were facing," said Tim Pickard, chief marketing officer, NewVoiceMedia. "We required an outbound marketing strategy that could track metrics, responses, activity, provide behavioral insight, prioritize 'hot' leads and deliver deep analysis, to help us understand the value of interactions with customers over time."

Marketo was seamlessly implemented with the services team in just two weeks and didn't fail to deliver on the SaaS promise: the delivery of value, very quickly.

"Marketo was able to help us meet our objectives and helps shine a light on numbers that support the marketing process and allows us to see what content works and ultimately, to understand return on marketing investment," continued Pickard. "We now have a granular view of the sales and marketing process, can track conversion ratios to inbound, to qualified marketing leads, to converted customers. Conversion rates have dramatically increased, sales acceptance rates are 75%, which we weren't achieving before Marketo, and we see continual improvements as we refine the message and our processes. Overall, we've seen a five-fold return on our Marketo investment over the past year."

About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software – including the world's first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

SOURCE Marketo