Next Generation Data Center Design Recognized for Innovation and Design Excellence

BOSTON, Sept. 16, 2013 /PRNewswire/ -- Fidelity Investments (Fidelity) and Integrated Design Group (ID), an architectural, engineering and planning firm focused on the design of data centers, announced today that their design of Centercore, an off-site fabricated enterprise data center, has been recognized with two industry awards for innovation and design excellence. Centercore has been recognized as the 2013 CoreNet Global Industry Excellence Award winner, and is the DatacenterDynamics 2013 winner of its 'Innovation in the Medium Data Center' category.

ID was selected by Fidelity to design and engineer a scalable data center that would increase operational efficiency while reducing costs.  Providing load-on-demand capacity appealed to Fidelity's business objectives and reduced upfront capital outlay. The end result is a facility that looks and operates like a traditional data center hall but can be rapidly deployed to meet capacity demand.

"This is a way we can deploy capital in an entirely new way, with flexibility, better efficiency and more adaptability to future technology changes," said Joe Higgins, vice president of engineering and corporate sustainability officer at Fidelity, in a presentation at Open Compute. "The CIOs that have gone through this innovation were absolutely blown away."

Fidelity approached ID in 2011 with an idea to develop its own custom off-site fabricated data center solution, and ID helped Fidelity bring this idea from concept through to a successful proof of concept. The prototype was successfully constructed in 2012 and the next generation is reaching the market in 2013. Much more than a modular solution, Centercore is a resilient and scalable off-site constructed kit of parts that are shipped to the site and assembled, enabling an accelerated project delivery and mitigating project risk due to weather or unforeseen site conditions. 

Centercore was recognized by CoreNet Global as the 2013 Industry Excellence Award winner.  DatacenterDynamics North American Awards recognize the very best innovation, leadership and different thinking in the data center industry across the North American region.

About Integrated Design Group
Celebrating its tenth year in 2013, Integrated Design Group (ID) stands out as an architectural and engineering firm dedicated to the innovative design of data centers. A truly collaborative environment, the firm unites award-winning architects and mechanical and electrical engineers to create critical spaces that are custom, state-of-the-art, and sustainable. ID specializes in energy efficiency, modularity and load-on-demand concepts. The team is continuously seeking to expand its portfolio in addition to serving existing premier clients nationally and around the world that demand unique solutions and value excellent design. For more information, visit the company's web site at www.idgroupae.com, access their blog at www.idgroupaeblog.com; or follow on Twitter @DataCntrDesign.

SOURCE Integrated Design Group