NEW YORK, Jan. 30, 2014 /PRNewswire/ -- Tracx (www.tracx.com), a leading end-to-end enterprise social intelligence platform, announced today it has been recognized as a strong performer in "The Forrester Wave™: Enterprise Listening Platforms, Q1 2014" report, released by independent research firm Forrester Research, Inc. on January 22, 2014.
A newcomer, Tracx was recognized as a Strong Performer whose users "describe a positive experience with the firm's data hygiene, user management, and setup," according to the Forrester report.
"Buyers who care about data access — both to a breadth of data in their analysis and for users outside of the social analyst team like customer care, sales, and brand teams — will value Tracx," stated Forrester in the report.
The report evaluated the "11 most significant software and service providers in the category" against 27-criteria identified by Forrester, including data sources, dashboard functionality, consulting and analysis services, strategy, and market presence.
"We are excited to be included as one of the social platforms in the Forrester report," stated Pedro Laboy, CSO at Tracx. "Our platform goes beyond social listening to provide a complete end-to-end social intelligence platform that enables organizations to think beyond social marketing and evolve into a social business."
The unique breadth of data Tracx analyzes comes from public postings on major social networks as well as over 150 million blogs, 50,000 news sites, 200,000 Forums, and 20,000 retail sites. The platform incorporates advanced workflows for easy routing to appropriate stakeholders across any department within an organization, from marketing and sales, to customer support and supply chain management, even HR.
Tracx is the next generation social enterprise platform that empowers brands to manage, monetize, and optimize their business. The technology refines and analyzes masses of data across all social channels, providing deep insights into customer, competitor, and influencer behaviors. It delivers the most relevant, high impact audiences and conversations by capturing a 360-degree view of activity around a brand, product, or ecosystem. With Tracx, businesses obtain geographic, demographic, and psychographic insights to identify and target influencers, improve planning, enhance monitoring, and effectively focus engagement. Headquartered in New York City with offices in Tel Aviv and London, over 350 brands worldwide rely on Tracx.