Nextag Announces Launch of Leading Android and Upgrade to iPhone Mobile Shopping Applications

SAN MATEO, Calif., Dec. 14, 2010 /PRNewswire/ -- Nextag, (Nextag.com), a leading comparison shopping website for products and services, today announced the launch of their leading Android app and an upgrade to their iPhone mobile shopping application, just in time to maximize mid-December shopping spikes.

"Consumers have already demonstrated they are in the mood to buy, and our new apps for iPhone and Android make it that much easier for them to research, compare and shop on the fly as the holiday season peaks," said Jeffrey G. Katz, Chief Executive Officer of Nextag.  "People looking to complete their last-minute shopping can use their smartphones to tap, snap and save.  We're giving more tools to consumers to get the most out of their shopping experience and relieve the stresses of bad weather and crowded malls."

Nextag's updated Android and iPhone applications include several price comparison, research and shopping tools consumers need, all in the palm of their hands.  Features include:

• The ability to scan barcodes and use Nextag's search tools to find best prices from thousands of merchants
• Store locator to quickly find the products you want in your neighborhood
• Speedy searches and the ability to sort by lowest price, brand, seller ratings and more
• Wishlist functionality that enables lists to be created and shared with friends and family – or just keep handy for future reference
• Innovative image recognition technology – just snap a picture with your iPhone and find your product with a single click

The Nextag mobile apps are available at: http://www.nextag.com/serv/main/buyer/mobile/promo/iphone.jsp (iPhone) and http://www.nextag.com/serv/main/buyer/mobile/promo/android.jsp (Android).  Apps for other platforms are available at: http://www.nextag.com.

Although there are many mobile shopping applications on the market, not all of them are created equal.  According to an impartial analysis of mobile applications by the consumer research blog, Bring Ideas 2 Market, Nextag receives the highest ranking of all competitors in the mobile shopping app category.  According to the analysis of multiple mobile shopping apps, Nextag's product filter and bar code reader are outstanding, providing a full range of GPS enabled features, such as finding stores that sell the scanned product on a map and by distance from ZIP or current location. The Nextag app also receives praise for comparing prices by local retailer in a simple and straightforward manner.

As online shopping becomes a greater portion of the overall holiday sales revenue, smartphone apps are playing their biggest role yet in driving consumers' purchase decisions.  Of the $447 billion that U.S. shoppers will spend this holiday season, $127 billion will be influenced by mobile apps, according to Bloomberg BusinessWeek.

About Nextag

Nextag is the ultimate resource for online shoppers, offering a fun, reliable and expansive browsing experience for everything from toys to travel plans. Our best-in-class search technology and proven expertise ensure that all of our 30 million+ monthly customers find the products, prices and information they need, when and where they need them.  Nextag operates comparison shopping sites in the US (Nextag.com), the UK (Nextag.co.uk), France (Nextag.fr), Germany (Nextag.de), Spain (Nextag.es), Italy (Nextag.it), Australia (Nextag.com.au) and Japan (Nextag.co.jp).   Nextag is headquartered in San Mateo, California with offices in London, Tokyo and Gurgaon, India.

For further information on Nextag, or for executive commentary and inclusion in holiday e-commerce stories, please contact Joshua Weinberg at 415-777-3339 or [email protected].

SOURCE Nextag