NextPlat Launches its Florida Sunshine Brand of Premium Vitamins in Europe and North America and Receives Initial Approval for Sale in China

Company Plans Multi-National AI-Powered Digital and Social Media Marketing Programs to Support the Introduction of the Florida Sunshine Brand

HALLANDALE BEACH, Fla., Sept. 16, 2025 /PRNewswire/ -- NextPlat Corp (NASDAQ: NXPL, NXPLW) ("NextPlat" or the "Company"), a global consumer products and services company providing healthcare and technology solutions through e-Commerce and retail channels worldwide, today announced that it has officially launched its Florida Sunshine brand of premium vitamins and supplements in domestic and international markets. With this launch, NextPlat is strategically positioned to capture a share of the rapidly expanding global vitamins and nutraceuticals market, driven by rising consumer demand for preventive health, convenient wellness solutions, and trusted premium products.

Brought to market through dedicated online storefronts in the United States, the UK, and multiple European markets under an international expansion plan, the product rollout will be supported by the Company's Shopify Preferred Partner advertising team, who bring extensive experience in launching and marketing within the vitamins and nutraceuticals niche. The Company will also utilize an Artificial-intelligence (AI)-powered digital advertising platform service enabling it to reach consumers across top social media channels including Facebook, Instagram, Google, TikTok, YouTube and Microsoft. Additionally, the Company is now preparing for its entry into the large Chinese market on Alibaba Group Holding Limited's Tmall Global following receipt of approval from the e-Commerce platform. Sales in China are expected to begin in the fourth quarter of 2025.

"We are excited to advance our e-Commerce development program, launching Florida Sunshine into the high growth wellness market, making it available to potentially hundreds of millions of consumers in multiple global markets, and ultimately, in China, where we continue to see a tremendous opportunity," said David Phipps, Chief Executive Officer of NextPlat. "Having already utilized this innovative AI-powered digital advertising partner for other projects, we believe we can quickly and cost-effectively reach new customers as we invest in building Florida Sunshine's global brand."

The Florida Sunshine brand offers premium, Made-In-USA liposomal vitamins formulated with advanced absorption technology to promote immunity, energy, heart health, and overall wellness. The initial product range spans essentials like vitamins C and D3, as well as targeted supplements including CoQ10 for cardiovascular support and Lutein for eye health. Florida Sunshine is launched by NextPlat under its e-Commerce development program created to help U.S.-based businesses reach the vast Chinese consumer market through major online platforms like Alibaba's Tmall and JD.com. NextPlat's e-Commerce development program in China has been expanded over the past year to include additional online and social media channels such as JD.com, Weibo, WeChat, and Xiaohongshu, which collectively reach over 1 billion consumers.

The Company notes that because its Florida Sunshine products are manufactured in the United States, their sale in China could be negatively impacted by changes to import tariffs on U.S.-produced goods. While such tariffs are currently suspended, should significant new tariffs be placed on U.S.-produced goods by China, the Company will need to evaluate alternatives which could include adjusting pricing, halting sales or relocating production to other regions including China.

For more information about NextPlat, please visit www.NextPlat.com and connect with us on Facebook, LinkedIn and X.

About NextPlat Corp
Nextplat is a global consumer products and services company providing healthcare and technology solutions through e-Commerce and retail channels worldwide. Through acquisitions, joint ventures, and collaborations, the Company seeks to assist businesses in selling their goods online, domestically, and internationally, allowing customers and partners to optimize their e-Commerce presence and revenue. NextPlat currently operates an e-Commerce communications division offering voice, data, tracking, and IoT products and services worldwide as well as pharmacy and healthcare data management services in the United States through its subsidiary, Progressive Care.

Forward-Looking Statements
Certain statements in this release constitute forward-looking statements. These statements include the capabilities and success of the Company's business and any of its products, services or solutions. The words "believe," "forecast," "project," "intend," "expect," "plan," "should," "would," and similar expressions and all statements, which are not historical facts, are intended to identify forward-looking statements. These forward-looking statements involve and are subject to known and unknown risks, uncertainties and other factors, including the Company's ability to launch additional e-commerce capabilities for consumer and healthcare products and its ability to grow and expand as intended, any of which could cause the Company to not achieve some or all of its goals or the Company's previously reported actual results, performance (finance or operating), including those expressed or implied by such forward-looking statements. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's filings with the Securities and Exchange Commission (the "SEC"), copies of which may be obtained from the SEC's website at www.sec.gov. The Company assumes no, and hereby disclaims any, obligation to update the forward-looking statements contained in this press release.

Media and Investor Contact for NextPlat Corp:
Michael Glickman
MWGCO, Inc.
917-397-2272
[email protected]

SOURCE NextPlat Corp.