Nickelodeon Latin America Begins Production of GRACHI

The Network's Fourth Original Telenovela Will be Shot in its Entirety in Miami

Pan regional premiere slated for 2nd Quarter 2011

Jan 12, 2011, 14:05 ET from Nickelodeon Latin America

MIAMI, Jan. 12, 2011 /PRNewswire/ -- Nickelodeon Latin America announced the start of production on GRACHI, the network's fourth original telenovela which will be shot in Miami.  The announcement was made today by Tatiana Rodriguez, Senior Vice President Programming and Creative Strategy for Nickelodeon Latin America.

The network's latest undertaking will be shot on-set and on location in Miami.  GRACHI will be produced in Spanish and customized to Portuguese for Nickelodeon Brazil and is slated to premiere on Nickelodeon Latin America during the 2nd quarter of 2011.  In addition, the telenovela will be distributed in the in the Unites States, Latin America and Europe by Comarex.

"This is our fourth original telenovela and we are thrilled to be able to shoot it in Miami," commented Rodriguez.  "In 2008, we took on the telenovela genre which yielded amazing results with our audience.  We are very excited to begin 2011 with a new production and are certain that the magic of GRACHI will enchant viewers throughout Latin America."

Written by Venezuelan scriptwriter Mariela Romero -- whose credits include La Mujer de la Vida, La Hija del Jardinero and Nickelodeon's hugely popular telenovela Isa TKM, GRACHI is a story where fantasy meets reality creating a whimsical escape for kids that is magically marvelous.

The series, which will be produced using state-of-the-art high definition technology, follows GRACHI, a young girl who must learn to use her new-found magical powers all while coping with school, boys and growing up. Her rivalry with classmate Matilda for the affection of heart-throb Daniel sets the stage for a bewitching battle of spells that is sure to captivate viewers across the region.

GRACHI will premiere pan-regionally in the 2nd quarter of 2011 and will include 75, 1-hour episodes shot in high definition.

Comarex, one of the leading distributors of Spanish-language programming and media, holds the distribution rights for GRACHI.

MTV Networks Latin America, US Hispanic & Canada, a unit of Viacom Inc. (NYSE: VIA, VIA.B), owns and operates the company's portfolio of entertainment brands which include MTV, VH1, Nickelodeon and their respective properties in Spanish speaking Latin America as well as Viacom Networks Brazil. Additionally, the portfolio includes Tr3s: MTV, Musica y Mas in the US, which targets a broad US Hispanic audience, and MTV Networks International's programming partnerships in Canada with Corus Entertainment for Nickelodeon and CTV Globe Media for MTV, Comedy Central and VH1. The company's emerging multiplatform businesses include MTVNHD and Red Viacom in Latin America as well as VH1HD in Brazil. MTV Networks Latin America, US Hispanic and Canada also serve the growing number of digitally connected consumers via its websites:,,,,, and as well as through its broadband and community sites:, and

SOURCE Nickelodeon Latin America