Nicki Minaj To Premiere Latest Fragrance During Live HSN Debut Tonight At 12:01 A.M. (EDT)

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ST. PETERSBURG, Fla., July 10, 2014 /PRNewswire/ -- Fashion and beauty vanguard, global entertainer and multi-platinum recording artist Nicki Minaj has partnered with leading entertainment and lifestyle retailer HSN to launch her latest fragrance, MINAJESTY Nicki Minaj Exotic Edition tonight! The superstar will unveil her new Eau de Parfum exclusively on HSN during her first-ever live appearance July 11 at 12:01 A.M. (EDT).

Also during the debut, Minaj will give an exclusive sneak-peek of Onika Nicki Minaj, the next endeavor in her fragrance collection, making this live appearance an absolute must-see event.

"I am so excited to debut my new fragrance on HSN for the first time. I adore my fans and want to share this experience in a unique way - live, on TV.  I hope this fragrance inspires my Barbz to feel positive and fearless. Every girl loves the thrill of adventure. Exotic to me, represents that crazy feeling you get from taking a risk and getting out of your comfort zone."     - Nicki Minaj

THE INSPIRATION
Drawing upon her glamorous evolution, MINAJESTY Nicki Minaj Exotic Edition is the next doll to reign in Minaj's fragrance empire, bringing new excitement to the MINAJESTY Nicki Minaj brand.  MINAJESTY Nicki Minaj Exotic Edition inspires Minaj's fans to bring out their outrageous side, and have fun with life – especially by taking risks, trying new things, and traveling outside their comfort zone.  An upbeat celebration for life and spontaneity, this brand inspires Minaj's fans to feel exotic, flirtatious and glamorous. EXOTIC represents the outrageous experience of trying something new, FLIRTATIOUS represents a girl's bright and breezy readiness to flirt when she knows she's cute and stylish, and GLAMOROUS is the positive and fearless commitment to oneself.

THE FRAGRANCE
An exotic fruity floral musk that reigns with mouthwatering fruits and a luscious floralcy, glimmering in the sensuous warmth of sheer musk.

TOP
The fragrance opens with the bright, sparkling nectar of Bergamot, Orange Squeeze and Mango for a luscious, mouthwatering sensation.

HEART
The heart blossoms with Tiger Lilies, as Lavender Blossom and Dewy Petals wrap the senses in a floral oasis.

DRYDOWN
The sensuous drydown glows with the exotic warmth of Creamy Musk and Cedar Wood.

THE PACKAGING
Minaj's transformation into a spontaneous, blonde bombshell takes center stage in the MINAJESTY Nicki Minaj Exotic Edition design. Donning a blonde, wavy wig and a playful, black bustier, the newest "doll" in Minaj's fragrance portfolio is vibrant, magnetic and full-on glam.

HSN US EXCLUSIVE OFFER WITH BONUS GIFT*
Eau de Parfum Spray, 3.4 fl. oz          $63.50

*With purchase of the MINAJESTY Nicki Minaj Exotic Edition Eau de Parfum Spray 3.4 fl. oz., fans will also receive TWO EXCLUSIVE items from Minaj's never-before-seen, upcoming fragrance:

• Onika Nicki Minaj Eau de Parfum Rollerball .34 fl. oz.
• Onika Nicki Minaj Scented Wardrobe Freshener

All prices are manufacturer's suggested retail prices in US dollars.

MINAJESTY Nicki Minaj Exotic Edition is available exclusively on HSN starting July 11, 2014. For more information about Nicki Minaj's debut on HSN, please visit HSN.com or join the conversation @HSN on Facebook, Twitter, Instagram and Pinterest.

ABOUT NICKI MINAJ
Nicki Minaj is one the world's leading female artists and most talked-about entertainers, recognized for her groundbreaking music and trend-setting fashion style. Over the years, Minaj has risen from underground hopeful to a mainstream industry icon in music, television, fashion and beauty.

THE RISE OF NICKI
Originally born in Trinidad, Nicki Minaj spent most of her years growing up in Queens, NY.  Minaj launched her debut album Pink Friday in November 2010, which quickly soared to the top of the charts – most notably on the Top R&B/Hip-Hop Albums and Billboard 200. Riding the momentum, Minaj released her sophomore album, Pink Friday: Roman Reloaded, in April 2012, followed by the November 2012 release of Pink Friday: Roman Reloaded The Re-Up. Minaj's record-breaking list of accolades include numerous prestigious awards from Billboard, World Music, Teen Choice, BET, MTV and People's Choice, as well as many others.  Ranked as the #1 woman on the prestigious Forbes Hip Hop Cash Kings 2013 list, Minaj's dynamite attraction continues its broad-reaching and global appeal.

Minaj's awareness, popularity, and momentum as a talented artist continue to grow in 2014. Staying true to her first passion, Minaj has confirmed that her third studio album, entitled "The Pink Print," will be released this year. Expanding into the world of acting, Minaj made her feature film debut in April 2014 with her role in "The Other Woman," alongside Hollywood's A-List actresses.

A media darling with iconic style, Minaj has graced the cover of top magazines, including W, Cosmopolitan, Elle, Teen Vogue and Marie Claire.  It's all part of the Minaj mystique; her engaging persona on social media connects with her ever-growing legion of fans.  Minaj is very hands-on in every aspect of her burgeoning career. "My nation of [fans] and I have come a mighty long way… Yet we are nowhere close to where God will take us. Sit back and enjoy the ride."

Minaj is extremely interactive via social media, constantly communicating and engaging directly with her ever-growing fan base.
Facebook:                    +42 Million
Twitter:                         +17 Million
Instagram:                    +5 Million
MyPinkFriday.com:      Minaj's personal website, highlighting all of her latest news

NICKI MINAJ FRAGRANCES
Leveraging her recognition as a striking beauty icon, Minaj launched her highly anticipated debut fragrance, PINK FRIDAY Nicki Minaj, during the fall of 2012 in partnership with Elizabeth Arden. Like Minaj herself, the innovative bottle is both unique and vibrant – a relevant collectible signature bottle that continues to resonate with fans worldwide. From the start, PINK FRIDAY Nicki Minaj was received with overwhelming enthusiasm. The fragrance ranked #2 out of all celebrity launches during 2012, was the #1 new launch at Macy's during the holiday season and was ranked in the top 5 new brand launches for 2012*.  The scent was voted as the #1 fragrance for top note and drydown in a blind scent test**.  The PINK FRIDAY Nicki Minaj fragrance received 3 nominations for FiFi awards in the US (2013), and was nominated for two FiFi awards in the UK (2014).

Following the overwhelming success of PINK FRIDAY Nicki Minaj, the megastar released her second fragrance, MINAJESTY Nicki Minaj in the fall of 2013. Inspired by Minaj's eye-catching style and vivacious personality, MINAJESTY Nicki Minaj reflects Minaj's captivating expression of empowerment, encouraging her fans to rule their world as their own queendom.

With great accomplishment and much attention, Minaj has set the bar high for fragrance and beauty in the celebrity realm; she is a true global icon who continues to attract attention through the brilliance of her relentless creative vision.

*Based on dollar sales of celebrity fragrances reported by NPD (Annual 2012).
**Based on NPD (Fragrance Track 2013).

About HSN:
HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website - hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 37 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.

SOURCE HSN