NEW YORK, April 9, 2020 /PRNewswire/ -- Nielsen (NYSE: NLSN) and E.W. Scripps Company (NYSE: SSP) today announced a multi-year agreement under which Nielsen will provide a comprehensive suite of measurement services for the Scripps local television stations, including those recently acquired from Raycom, Cordillera and Tribune. This agreement includes Nielsen's Local TV Measurement, Nielsen Scarborough, NLTV, Ad Intel, Arianna and Nielsen Grabix.
"As local measurement becomes increasingly complex, we are pleased to include Nielsen data in the comprehensive suite of tools we deploy across all of our markets," said Brian Lawlor, President of Local Media at Scripps. "With Nielsen as our partner, we are confident Scripps will continue to provide the highest level of service and expertise to our viewers, our advertising partners and the communities we serve."
"Scripps is one of the most innovative broadcasters in the industry and is a leader in providing advertisers access to viewers across traditional and digital platforms," said Catherine Herkovic, Managing Director and EVP, Nielsen Local. "We are thrilled to continue our longstanding relationship with Scripps and to collaborate on how to best monetize its key audiences using our unique suite of solutions."
The E.W. Scripps Company (NASDAQ: SSP) advances understanding of the world through journalism. As the nation's fourth-largest independent TV station owner, Scripps operates 60 television stations in 42 markets. Scripps empowers the next generation of news consumers with its multi platform news network Newsy and reaches growing audiences through broadcast networks including Bounce and Court TV. Shaping the future of storytelling through digital audio, Scripps owns top podcast company Stitcher and Triton, the global leader in technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how-to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.