NEW YORK, Jan. 21, 2016 /PRNewswire/ -- Nielsen (NYSE: NLSN) and CGA Strategy, through their Nielsen CGA joint venture, announced today the launch of Brand Index, a statistically robust, fully projected, on premise measurement service for Beverage Alcohol clients.
As a leader in the beverage alcohol category, with the most comprehensive measurement and analytic capabilities, this launch aims to create a new industry standard by offering brand owners in the U.S. the same comprehensive view of the on premise marketplace enjoyed by Nielsen CGA's client base of drink producers and retailers in Europe. For Beverage Alcohol suppliers, distributors and retailers, this enhanced view of the on premise market will highlight new opportunities, based on projectable data, revealing trends at a category, segment and brand level.
The introduction of Brand Index follows 18 months of investment, primary field and telephone research programs and the application of decades of on premise market measurement experience to establish the ideal sample outlet pool. Brand Index benefits from the rigorous statistical standards inherent in all Nielsen services, the best in the industry expertise of CGA's measurement science teams, a comprehensive coding framework that has been refined over decades and the unique foundation provided by TDLinx, Nielsen's continuously updated on premise universe database.
Jon Collins, President of Nielsen CGA, said, "We are delighted to bring Brand Index to the U.S in response to the demands of our global drinks clients. Now, as in Europe, our U.S. partners will gain new levels of insight into the valuable and influential on premise market. Understanding category and competitor performance across volume, value, pricing, distribution and velocity will uncover opportunities to grow volume and profits."
Brand Index will roll out in two phases through 2016. Phase one, which is available now, includes a universe of total U.S. on premise, with total drinking (bar and nightclub) and total eating (fine and casual dining) and measures across nine census regions and six key markets including New York, Los Angeles, Chicago, Boston, Dallas and Denver. Phase two will incorporate additional markets and categories, provide additional granularity of reporting and allow client customization of geographies and channels.
About Nielsen Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.
CGA Strategy is an innovative, flexible and creative marketing information company specialising in the on premise market. Through a product portfolio covering brand metrics, outlet universe evolution and retailer performance, CGA provides clients with solutions to their individual business needs. Established in 1990, CGA Strategy now works with producers, retailers and regulators in multiple countries across Europe and North America. For more information, please visit, www.cgastrategy.co.uk.