NEW YORK, June 16, 2016 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced today a renewal of contract services covering metrics for all of Meijer's 227 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. With this extended agreement, Nielsen will continue its long standing relationship with Meijer and serve as the company's sole provider of consumer insights and analytics with an expanded retainer of services.
For close to a decade, Meijer and Nielsen have worked hand-in-hand to strategically navigate the grocery retail landscape, supporting the "one-stop shopping" retail concept that Meijer has pioneered. Nielsen's vast suite of products and services has helped Meijer obtain a wide-ranging view of the consumer marketplace as they have extended their retail offerings.
Nielsen has expanded its engagement with Meijer to amplify its custom collaboration program (CCRP), a robust analytical platform for Meijer vendors to gather sales and customer insights specific to the company's product hierarchy and geography. Additionally, this enhanced relationship will grow Nielsen's dedicated account service team and provide a Meijer a more robust data universe with access to Nielsen Answers On Demand (AOD).
"We are excited to continue our longstanding relationship with Meijer as their preferred data provider," says Rob Hill, EVP, Retail Services. As the tides of grocery shift towards the age of connected commerce, Nielsen's advanced data reporting, expanded technology and consumer insights will offer Meijer a comprehensive view of the consumer allowing them to stay on top of changing trends and habits."
Meijer is a Grand Rapids, Mich.-based retailer that operates 227 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer or become a fan at www.facebook.com/meijer.
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.