Nigel Adams Joins Rosetta as Partner, Talent Management and Leadership Development

PRINCETON, N.J., July 19 /PRNewswire/ -- Nigel Adams has joined Rosetta, the nation's largest independent interactive agency, as Partner of Talent Management and Leadership Development.  In the newly created position, Adams will create a "leadership brand" for the agency including guiding principles for how the agency attracts, recruits, engages, develops, coaches, and empowers team members. Rosetta has seven office locations, including Princeton, New York, Cleveland, Chicago, Boston, Denver and Toronto, with over 750 individual team members.

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"As Rosetta manages its continued growth, both organically and through acquisitions, we are thrilled to have Nigel's experienced leadership to help the agency maintain a sharp focus on our most important asset, our team members. Nigel has a strong track record of building positive service cultures and a process to nurture leaders and teams," said Rosetta CEO Chris Kuenne. "We look forward to his contributions to our agency's continuing dynamic growth and the achievement of our goal of becoming the most valued interactive agency in the world."

Adams is an accomplished leadership coach, experienced in coaching and mentoring C-level executives and teams. With over 20 years across broad leadership roles, Adams served as Vice President, Customer Service at JetBlue Airways from 2002 to 2006, supporting a growing team of crew members while creating award-winning service levels.  Prior to JetBlue, Adams served in various roles with US Airways from 1989 to 2002, ultimately as Vice President, Inflight and Onboard Services.  At US Airways, he reorganized planning and operating units to generate 25 percent return on assets and directed a $1.2 billion budget for capital resources and manpower planning for 10,000 staff members. He held various roles at Piedmont Airlines from 1981 to 1988.  

Most recently, Adams has worked with a range of Fortune 500 companies, startups and agencies including the VA, NSA and DOD as Managing Partner of Adams Consulting, LLC. As a consultant, he has led the executive coaching of Rosetta's Executive Leadership Team for the past two years.

"I'm delighted to have the opportunity to join the Rosetta team. In two years of coaching Rosetta's executive leadership, I have come to know and respect the talent that resides at this distinctive agency," Adams said. "I am excited to step into the role of helping the Rosetta team enhance its effectiveness and achieve its potential. As Rosetta continues its rapid growth in a high-change environment, our talent edge will be critical to the success of the business and our clients' businesses. I am looking forward to the honorable role of supporting and growing Rosetta's team members."

Adams will be based out of Rosetta's Princeton office and will report directly to Chris Kuenne.

About Rosetta

Founded in 1998, Rosetta has rapidly become the largest independent interactive agency in the US and is ranked by AdAge among the top ten digital agencies in the country. Rosetta recently expanded its offerings within professional healthcare marketing by acquiring Wishbone-ITP, an award-winning pharmaceutical agency.  Using a patented approach to segmentation, called Personality® Segmentation, which provides deep insights into the underlying drivers of consumer behavior, Rosetta builds its clients' brands by identifying, understanding and enhancing relationships with its customers. Rosetta's industry-focused marketers and creative teams translate these insights into relevant marketing solutions that use world-class technology, search and media to attract, retain and strengthen a brand's most valuable customer relationships. 

Rosetta brings deep industry expertise to its client work within the Retail & Consumer Products; Healthcare; Financial Services; Communications, Media & Technology; Travel & Leisure and B2B markets. Rosetta's clients include OfficeMax, Coach, Jos. A. Bank, Express, and Tractor Supply (retail); Allergan, Bristol Myers Squibb, Johnson & Johnson, and Otsuka (healthcare); Citizens, HSBC, Nationwide and Fidelity (financial services); and Marriott (travel and leisure), Microsoft and T-Mobile (communications, media & technology).

Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Denver, Boston, Chicago and Toronto.

For more information, visit http://www.rosetta.com.

SOURCE Rosetta