NIRI San Diego Presents: 'Stand Up and Be Heard! Merchandising and Disseminating the Investment Story'

SAN DIEGO, Feb. 10, 2011 /PRNewswire/ -- The San Diego chapter of the National Investor Relations Institute (NIRI San Diego) will welcome Mark Loehr, CEO of OpenExchange Communications and Catherine Crofton, Vice President of Sales & Marketing at Q4 Web Systems in Toronto, Canada on Thursday, February 17th at 5:30 p.m. at San Diego's Websense, Inc. in a program entitled, "Stand Up and Be Heard! Merchandising and Disseminating the Investment Story."

Mr. Loehr and Ms. Crofton will discuss in depth some of the latest tools and strategies that investor relations officers (IROs) can employ to effectively convey critical messaging to company stakeholders. While IROs are highly skilled in generating compelling content about the companies they represent, they sometimes find it challenging to determine if the content is genuinely reaching and connecting to the target audiences – and in the manner they intended. In addition to IROs, this discussion will be instructive for CEOs, CFOs, corporate communication professionals, as well as public relations officers, on how to improve and consistently deliver targeted corporate messaging focused on a variety of audiences from Boards of Directors, investors and the media to internal stakeholders.  This discussion is part of NIRI San Diego's ongoing series addressing investor content, message development and delivery amidst the rigors of today's increasingly complex and volatile communications landscape. Karen Fisher, Immediate Past President and Director of NIRI San Diego, will serve as the session's moderator.

About the Speakers

Mark Loehr

Mr. Loehr has been a veteran of Wall Street since the late 1970's with his most recent position as the Chief Executive Officer of Soundview Technology Group (SNDV).  Soundview was acquired by Charles Schwab Corporation in 2004 when Mr. Loehr became Executive Vice President for Schwab.  Leveraging his vast financial expertise and recognizing a need to facilitate live and virtual meetings between financial services constituents and executives, Mr. Loehr founded OpenExchange Communications in 2009 and launched the world's first global meeting and networking platform for the financial services community. OpenExchange helps all financial services stakeholders, including investor relations officers, company executives, board members, investment managers, investment banks and financial media, connect and meet with their network on a portable, affordable, collaborative and easy-to-use online platform.

Catherine Crofton

Ms. Crofton works with corporate issuers around the globe to provide the right tools and solve challenges in communicating online with investors and stakeholders. Using the web and social media, she helps clients increase awareness and improve liquidity.

Ms. Crofton has worked as a communications strategist in business development for more than 20 years with experience in capital markets, the financial sector and corporate communications. Her current position with Q4 utilizes her broad financial and communications background by helping public companies broaden their online footprint, effectively communicate their investment propositions and build relationships with stakeholders.

About OpenExchange Communications

Based in Boston, OpenExchange Communications is a financial services collaboration company that is launching their proprietary desktop video conferencing solution. Utilizing a system of Outlook-integrated calendars, schedules, directories and its own HD virtual desktop meeting capabilities, OpenExchange facilitates live and virtual meetings between financial services constituents and executives.

About Q4 Web Systems

Q4 Web Systems is a leading provider of online investor relations solutions hailing from Toronto, Canada. Q4's web platform enables investor relations professionals to strategically manage their corporate and investor website and online communications. The company specializes in investor relations websites, corporate websites, social media newsrooms, and consulting on IR website best practices.

About NIRI

Founded in 1969, the National Investor Relations Institute (NIRI) is a professional association of corporate officers and investor relations consultants responsible for communication among corporate management, the investing public and the financial community.  Professionals from related fields such as finance, corporate law, corporate communications, and public relations are invited to attend NIRI San Diego meetings and to join the chapter as members.  Information about upcoming programs can be found on the chapter's website at www.nirisandiego.org.  

For additional information, please contact any of the NIRI San Diego Chapter Board Members:

SOURCE NIRI San Diego