NIVEA Announces the "Rihanna Live" Sweepstakes

NEW YORK, May 17 /PRNewswire/ - NIVEA Skincare and Rihanna announce the "Rihanna Live" sweepstakes, a nationwide opportunity for NIVEA Facebook Fans to win tickets to global music icon Rihanna's upcoming North American LOUD Tour; sponsored by NIVEA.

(Photo: http://photos.prnewswire.com/prnh/20110517/TO544)

As part of a multilayered partnership, Rihanna will serve as the official voice of the brand's 100th Anniversary celebration campaign and lend herself to a plethora of activities surrounding NIVEA's year-long global birthday celebration. Rihanna's "California King Bed," which made its worldwide video debut during NIVEA's centennial celebration kick-off, will serve as the soundtrack to NIVEA commercials that began airing in the US on May 16th. In addition, NIVEA is an official sponsor of Rihanna's North American and European LOUD Tour and will have a presence at each tour date through a variety of engaging activities and activations.

As of Monday, May 16th, NIVEA will offer a special "Rihanna Live" tab on Facebook. By clicking "Like," Fans will have the chance to win tickets to one of 11 Rihanna concerts in their area. All entries will also be automatically entered to win the sweepstakes' Grand Prize, a VIP trip to see Rihanna in concert in East Rutherford, New Jersey.(x)

    The Sweepstakes :

    -   The "Rihanna Live" Sweepstakes runs online from May 16th, 2011
        12:01AM through 11:59PM EST June 19, 2011

    -   Local prizes include a pair of tickets to Rihanna shows in the
        following cities

        -  Baltimore, Maryland - Contest entry dates: May 25-26th
        -  Chicago, Illinois - Contest entry dates: June 6-7th
        -  Minneapolis, Minnesota - Contest entry dates: June 7-8th
        -  Los Angeles, California - Contest entry dates: June 19-20th
        -  Dallas, Texas - Contest entry dates: June 19-20th
        -  Houston, Texas - Contest entry dates: June 19-20th
        -  Atlanta, Georgia - Contest entry dates: June 19-20th
        -  Fort Lauderdale, Florida - Contest entry dates: June 19-20th
        -  Uniondale, New York - Contest entry dates: June 19-20th
        -  Philadelphia, Pennsylvania - Contest entry dates: June 19-20th
        -  Boston, Massachusetts - Contest entry dates: June 19-20th

    -   From May 16 at 12:01AM to June 19 at 11:59PM EST, consumers can also
        enter to win the Grand Prize, a VIP trip to see Rihanna in East
        Rutherford, NJ on July 21. The Grand Prize includes airfare and
        accommodations for two to New York City, two tickets to the show, two
        autographed Rihanna T-shirts and a special meet-and-greet with the
        star backstage!

To enter the sweepstakes, or learn more about NIVEA, visit: Facebook.com/NIVEAUSA

(x)No purchase necessary. Void where prohibited. Subject to official rules.

About NIVEA

NIVEA is a leading manufacturer of consumer products for skin and beauty care. The NIVEA brand portfolio includes NIVEA, NIVEA Lip Care, NIVEA Body Wash, and NIVEA For Men. For more information on NIVEA, visit our Web site, www.NIVEAusa.com

About Beiersdorf AG

NIVEA is owned by Hamburg, Germany-based Beiersdorf AG, a leading manufacturer of branded consumer products for skin and beauty care, with over 125 years of experience in research and development, and a strong global presence. The company produces leading international brands such as NIVEA, Eucerin, la prairie, Juvena, Labello, 8x4, Futuro, Florena, Hansaplast/Elastoplast and Tesa. For more information, visit www.beiersdorfusa.com.

/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:

Photo:

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SOURCE Nivea