NIVEA Launches "Kiss of Style" Design Contest Exclusively on Facebook

NEW YORK, Aug. 1, 2012 /PRNewswire/ -- NIVEA today announced the launch of its first-ever NIVEA "Kiss of Style" Design Contest, which will give one lucky winner the opportunity to design a limited edition cap for NIVEA Lip Care that will actually be sold in-store. NIVEA understands the power of touch, and what better way to experience touch than with a memorable kiss. Through the NIVEA Lip Care "Kiss of Style" Cap Design Contest, people will be able to personalize their favorite NIVEA Lip Care products to make memorable kiss moments that much more special.

The contest will kick off on August 1^st exclusively on NIVEA's Facebook page, www.facebook.com/NIVEAUSA, and will showcase a variety of chic design patterns. NIVEA Fans will be able to look to Charlotte Ronson, who created a limited edition design in support of the contest, for inspiration. Ronson has also partnered with NIVEA to serve as the contest's celebrity judge.

"NIVEA offers an assortment of Lip Care products to make each and every kiss memorable," said Magnus Jonsson, Vice President of Marketing, NIVEA. "Through NIVEA's design contest, we're empowering the community to not only share memorable kisses, but also create a fashionable limited edition cap that will actually be sold in-store."

Entries will be hosted on NIVEA's Facebook page through August 22nd, then the panel of judges will select the top 10 finalists. On September 5^th, the finalists will be announced and then consumers will be able to log-on to NIVEA's Facebook page to vote for their favorites. The winner will be announced on September 20^th and the winning design will come to life at retail in 2013.

NIVEA Lip Care offers a wide range of essentials to treat all of your lip care needs. Whether you're looking for intense relief for chapped lips, a hint of shimmer for a special night out, a revitalizing balm with natural healing ingredients or a hydrating formula with subtle color and an SPF to protect, NIVEA Lip Care prepares lips to look and feel their kissable best and to ensure that each kiss is memorable.

About NIVEA
NIVEA is a leading manufacturer of consumer products for skin and beauty care. The NIVEA brand portfolio includes NIVEA, NIVEA Lip Care, NIVEA Body Wash and NIVEA For Men. For more information on NIVEA, visit our website www.NIVEAusa.com

About Beiersdorf AG
NIVEA is owned by Hamburg, Germany-based Beiersdorf AG, a leading manufacturer of branded consumer products for skin care. With over 125 years of experience in research and development, and a strong global presence, the company produces other leading international brands such as NIVEA For Men, Eucerin, la prairie, Juvena, Labello, 8x4and Florena. For more information, visit www.beiersdorfusa.com.

SOURCE NIVEA