NIVEA Men & Red Sox pitcher Joe Kelly Challenge Fans to Show Their Team Spirit

Fans engage in ultimate shave challenge to get a facial hair inspired by iconic Red Sox players

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Jun 15, 2015, 10:00 ET

WILTON, Conn., June 15, 2015 /PRNewswire/ -- NIVEA Men, the World's #1 men's skin care brand, believes the key to confidence begins with a Clean Start each day. Starting at Spring Training earlier this year, NIVEA Men and Anthony Rizzo discovered fans creating their own Clean Start moments by reimagining classic game day rituals and superstitions to help their team win.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7549751-nivea-men-red-sox-shave-challenge/

Red Sox pitcher Joe Kelly put fans through a series of challenges, including the ultimate -- recreating an iconic Red Sox inspired look with NIVEA Men products. Find NIVEA Men on Facebook for more info.

Anthony Rizzo uncovers fan game day superstitions in a new video with NIVEA Men, and shows them how he gets a Clean Start to his day with NIVEA Men products. Find NIVEA Men on Facebook for more info.

NIVEA Men behind the scenes with Boston Red Sox pitcher Joe Kelly

Inspired by these Clean Start rituals, NIVEA Men headed to Boston to work with Red Sox pitcher Joe Kelly to put fans through a series of challenges, including the ultimate – recreating an iconic Red Sox inspired look. Watch here to see if fans have what it takes to meet the challenge.

As the MLB season heats up, NIVEA Men is helping guys cool down with their new line of Sensitive Cooling products, including the new NIVEA Men Sensitive Cooling Shaving Gel and NIVEA Men Sensitive Cooling Post-Shave Balm. Made with cooling seaweed extract and chamomile, the line provides a gentle cooling feeling for an extra close, comfortable shave. Be sure to follow @NIVEAMenUSA for the latest information on NIVEA Men products and Clean Start news. To learn more about NIVEA Men's face and body wash products, please visit us at www.Facebook.com/NIVEAMenUSA or find us on Tumblr.

About NIVEA Men

NIVEA MEN is manufactured by Beiersdorf AG, a Hamburg Germany-based skincare company that has over 20,000 employees worldwide. NIVEA Men is the World's #1 Men's Skin Care brand*. Other names in Beiersdorf's successful international brand portfolio include NIVEA, the World's largest skincare brand**, Aquaphor, Eucerin, La Prairie, NIVEA Lip Care and NIVEA Body Wash. Beiersdorf has more than 125 years of skin care experience and is known for its innovative and high-quality products.

*"Source: Euromonitor International Limited; NIVEA in the category Men's Skin Care, in retail value terms, 2013"

**"Source: Euromonitor International Limited; NIVEA by umbrella brand name in categories Body Care, Face Care and Hand Care; in retail value terms, 2013"

SOURCE Beiersdorf AG