NIVEA Romance Ambassadors, TV Personalities Bill and Giuliana Rancic, Help Couples Everywhere Be Ready for Romance This Valentine's Day

NEW YORK, Feb. 11, 2011 /PRNewswire/ -- NIVEA, along with TV personalities Bill & Giuliana Rancic, are helping couples everywhere be ready for romance this Valentine's Day. The couple kicked off its partnership with the brand by helping America prepare for the most important kiss of the year as hosts of the NIVEA Kiss Platform in Times Square on New Year's Eve. The celebration of human connections continues as Bill & Giuliana are serving as NIVEA's Romance Ambassadors this Valentine's Day by helping couples all over America make this February 14th one to remember.

(Photo: http://photos.prnewswire.com/prnh/20110211/LA46857)

Famous for keeping their romance alive across thousands of miles, Bill & Giuliana have lots of romantic tips to share. "While I appreciate gifts on special occasions, the things that mean the most to me on Valentine's Day are the simple ways that Bill and I connect," says Giuliana Rancic.

"Spending quality time together, passionate kisses or even a long embrace are so important to us," she adds. "And as the brand that stands for touchable, smooth skin and kissable lips, NIVEA products are the perfect way to be 'Ready for Romance' all year long. This year we actually cut back on expensive spa treatments and give each other at home massages—they're super romantic and the NIVEA Smooth Sensation Lotion with HYDRA IQ makes our skin extra soft and keeps us moisturized for more than 24 hours."

In addition, Bill & Giuliana helped to launch NIVEA's 'Cupid's Challenge' Facebook application—a fun quiz that allows NIVEA fans to answer 10 questions about their relationship and then send the quiz to their significant others in order to determine their 'Matchability Rating,' which ranges from 'Soul Mates' to 'Perfectly Mismatched.'

"The 'Cupid's Challenge' was a really fun way for Giuliana and I to get ready for Valentine's Day," explains Bill Rancic. "Of course, I wasn't surprised that we scored as 'Soul Mates.' No matter how busy we get, it's important for us to have in-person time to hug, kiss and enjoy each other's company."

To take the NIVEA Cupid's Challenge, visit facebook.com/niveausa.

NIVEA and Valentine's Day: A Perfect Match

As couples prepare for one of the most romantic holidays of the year, the brand also offers A Kiss of Smoothness lip care with long-lasting hydration so lips are soft and ready for the perfect kiss. In fact, four out of five people found lips kissable and perfectly hydrated with the help of NIVEA.

About NIVEA

NIVEA is a leading manufacturer of consumer products for skin and beauty care. The NIVEA brand portfolio includes NIVEA, NIVEA Lip Care, NIVEA Body Wash, and NIVEA For Men. For more information on NIVEA, visit our Web site, www.NIVEAusa.com

About Beiersdorf AG

NIVEA is owned by Beiersdorf AG, a leading manufacturer of branded consumer products for skin and beauty care, with over 125 years of experience in research and development, and a strong global presence. The company produces leading international brands such as NIVEA, Eucerin, la prairie, Juvena, Labello, 8x4, Futuro, Florena, Hansaplast/Elastoplast and Tesa. For more information, visit www.beiersdorfusa.com.

SOURCE NIVEA