NIVEA Launches #SkinLikeVelour Campaign and Teams Up with Y2K Favorite Juicy Couture for a Limited-Edition Collection to Celebrate the Relaunch of Its Essentially Enriched Body Lotion

Social Stars Like Gabby Windey Encourage Consumers to Get #SkinLikeVelour and Enter to Win Coveted NIVEA x Juicy Couture Merchandise

STAMFORD, Conn., Oct. 3, 2025 /PRNewswire/ -- NIVEA, a Beiersdorf brand and the world's #1 skin care brand,* is kicking off a new era with #SkinLikeVelour, a social-first campaign that highlights its iconic Essentially Enriched Body Lotion with a new and improved formula. To celebrate the relaunch, NIVEA has partnered with Y2K brand Juicy Couture, known for its velour tracksuits, on a limited-edition collaboration launching today. Just as the rich, smooth texture of velour invites touch, so does skin nourished by NIVEA Essentially Enriched Body Lotion, which transforms dry skin with a new formula containing Hyaluronic Acid and 20% oils, that provides 72-hours of moisture for a noticeably smoother and more moisturized feel.

To bring the campaign to life, NIVEA is partnering with social stars such as Gabby Windey, Delaney Rowe, and Leilani Green to spark sensorial storytelling and #SkinLikeVelour conversation on social media. The collaboration with Juicy Couture offers a nostalgic moment for fans, featuring a limited run of NIVEA blue velour tracksuits and accessories bedazzled with rhinestone gems, including a beauty bag and the new NIVEA Essentially Enriched Body Lotion adorned with a bespoke charm.

"This new era for NIVEA is all about connecting with our consumers in fresh and exciting ways," says Erynn Keefe, Vice President, NIVEA. "With the relaunch of our Essentially Enriched Body Lotion, we wanted to highlight its new formula with the #SkinLikeVelour campaign to truly show how it makes skin feel—soft, even, and incredibly touchable, just like velour. Teaming up with Juicy Couture felt like the perfect way to bring that feeling to life and give our fans a little piece of nostalgia."

"At Juicy Couture, we are constantly finding new ways to honor the brand's heritage while keeping it relevant for today's consumer," says Christina Martin-Pieper, EVP, Brand – Lifestyle at Authentic Brands Group, owner of Juicy Couture. "This collaboration is a testament to Juicy's ability to bridge nostalgia with modern culture, reminding our community why the brand continues to be a global lifestyle leader."

This coveted special collection will be available exclusively through a consumer sweepstakes. The first 800 entries will receive the accessories, while 200 lucky winners will be awarded the tracksuit. Visit SkinLikeVelour.com to learn more about the campaign and enter to win. Share your #SkinLikeVelour moment by tagging @NIVEAUSA on Instagram and TikTok for a chance to get featured.

*Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2024.

About Beiersdorf
Beiersdorf Inc is the North American affiliate of Beiersdorf AG, which has stood for innovative, high-quality skincare products for over 140 years. The company's global  headquarters is in Hamburg, Germany, and employs more than 22,000 people worldwide. In the fiscal year 2024 Beiersdorf generated sales of €9.9 billion. The company's portfolio of international brands includes Aquaphor, Eucerin, NIVEA, Coppertone, La Prairie and Chantecaille.

For more information, visit beiersdorfusa.com. For more information on NIVEA, visit niveausa.com and follow @NIVEAUSA on Instagram and Tiktok.

About Juicy Couture
Juicy Couture is an LA lifestyle brand infused with casual glamor and an irreverent attitude, designed for girls all over the world. Embracing its Los Angeles heritage, Juicy Couture discovers the couture in the everyday and delivers an element of surprise in all of its designs. Identified as a casual luxury brand, Juicy Couture offers apparel for women, girls and babies, as well as handbags, shoes, intimates, swimwear, accessories and jewelry. The brand is available in 14 freestanding stores and select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Its fragrance offerings are ranked among the world's top prestige fragrances and are available in 25,000 points of sale.

For more information, visit juicycouture.com. Follow @juicycouture on Facebook, X and Instagram.

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SOURCE NIVEA