No Name Group Launches ROME: A New Standard for Measuring Live Event Impact

Nashville, Tenn., April 23, 2025 /PRNewswire/ -- No Name Group (NNG), the experience agency known for producing events that prioritize meaning over mechanics, has launched ROME (Return on Memorable Experiences™)—a new methodology and platform designed to reframe how success is defined and measured at live events.

Traditional event ROI tends to stop at numbers—budgets, headcounts, sales lifts. ROME shifts the focus. It asks a more fundamental question: Who was truly impacted—and how deeply?

"You can fill a room," said Justin Zebell, Founder and CEO of NNG, "but that doesn't mean the experience meant anything. ROME gives us a way to measure the moments that actually matter to all stakeholders from marketing to finance."

ROME blends data analytics with human insight, leveraging AI-powered tools—like computer vision, wearable tech, and neuroscience—to capture real-time attention, emotional response, and social connection. It goes beyond counting bodies to assess the depth of engagement and connection inside the room.

This approach emerged from a growing disconnect in the industry: events that looked successful on paper but failed to leave a lasting impression. NNG developed ROME to address that gap.

"Event metrics have long leaned on surface impressions and attendee surveys," Zebell added. "But meaning is what drives memory. And memory is what drives advocacy and real impact."

ROME has already helped organizations identify where emotional resonance peaked—moments that correlated directly with post-event behavior that affects the business bottom line, like brand recall, revenue drivers, and renewed customer loyalty. In one recent activation, data from ROME revealed that attendee engagement spiked during product sessions—insights that informed future content planning and format design.

For NNG, ROME reflects more than a technical upgrade. It embodies the company's commitment to creating live experiences that are not only well-produced but also deeply human.

"We've never believed events are just transactions," Zebell said. "They're a chance to build trust, spark belonging, and form memories that outlast the moment."

Learn more at rome.nonamegroup.com.

About No Name Group (NNG)
No Name Group is an experience agency based in Nashville, TN. NNG partners with brands, institutions, and organizations to design and deliver live events that create meaningful human impact. With a process that blends strategic clarity, creative vision, and real-time insight, the team at NNG helps clients move from planning to resonance. Visit nonamegroup.com for more.

Media Contact:
Justin Zebell
(615) 208-6535 [email protected]

SOURCE No Name Group