GREENSBORO, N.C., Sept. 3, 2013 /PRNewswire/ -- No nonsense®, one of the most recognizable legwear brands in America, made by Kayser-Roth, announced today a "Sock Initiative" with Walmart that expands its Made in the USA program. No nonsense will invest up to $28 million in its existing operations in Burlington and Asheboro, North Carolina, enabling No nonsense and Walmart to offer more Made in the USA products to consumers and create 100 more jobs in the United States.
Made in the USA is, and has been, a core strategy of Kayser-Roth for more than 50 years, and its signature brand - No nonsense - produces more than 90 percent of all its tights, socks and sheer hosiery in the United States.
"Walmart is proud to be working with suppliers like Kayser-Roth to increase domestic production and create jobs that will support the middle class," said Bill Simon, president and CEO, Walmart U.S. "Growing business with existing suppliers supports our goal of purchasing an additional $50 billion in U.S. manufactured products over the next 10 years."
"The No nonsense Sock Initiative with Walmart represents a business model demonstrating our mutual commitment, cooperation and trust with all stakeholders in creating more jobs and more Made in the USA products," said Kevin Toomey, president and chief executive officer of Kayser-Roth. "We've figured out how to make a better product at a better price here in America, and working with Walmart has been a tremendous asset in creating more jobs here at home. Together we are making a difference…one job and one consumer at a time."
Known for fresh, on-trend ideas and products, Kayser-Roth is one of the legwear industry's most innovative companies. Its consumer-focused approach to product development, merchandising and marketing has made Kayser-Roth a leader in legwear, leggings and sleepwear in all classes of trade. Kayser-Roth's owned brands include No nonsense, Hue and Burlington, and it also distributes Calvin Klein Hosiery, Simply Vera and Jockey legwear.
Kayser-Roth is owned by the Golden Lady Company Spa, which operates more than 500 Goldenpoint specialty stores throughout Europe. Golden Lady designs and produces sleepwear, women's hosiery, underwear and swimwear. Brands include Philippe Matignon, SiSi and Golden Lady.
No nonsense is one of the most recognizable legwear brands in America today. For 40 years, it has appealed to smart women who shop in food, drug and mass merchandise stores. Today, No nonsense offers a full line of legwear including tights, leggings and shapewear consistent with the brand's heritage of quality and innovation in hosiery and socks.
SOURCE No nonsense