No Skills Required: The Craftsman® Brand Seeks Underqualified Handyman (or Woman) for Interactive Online Series

HOFFMAN ESTATES, Ill., June 20, 2011 /PRNewswire/ -- The Craftsman® brand launched a search today for the next breakout reality star to be part of a new interactive online series, SCREW*D: Where Survival Comes Down to the Right Tools. Applications are being accepted now through Thursday, July 7 at craftsmanscrewd.com and at select events in Chicago and Los Angeles.  The ideal candidate will have little to no tool skills whatsoever, but must be ready to face anything in pursuit of DIY knowledge, as well as have an engaging personality and be comfortable in front of a camera.  Whoever is selected for the challenges ahead will earn up to $50,000* and free room and board for the duration of the show.  

"Craftsman has been providing trusted, durable and innovative tools in the marketplace since 1927," said Scott Freidheim, executive vice president at Sears Holdings and president, Kenmore, Craftsman & DieHard. "We're about to witness how Craftsman tools can empower a DIY novice to successfully complete a range of tasks that enable them to overcome extreme conditions."

Online Submissions

Anyone with swagger and a sense of humor, but hapless with a hammer, is encouraged to apply by creating a video no longer than two minutes in length that answers the following questions:

1) Tell us your story: why do you want to learn to work with tools? What do you want to build that you don't know how?

2) How unhandy are you?  Show us a recent project that went awry. OR give us a tour of your toolbox (or lack thereof)

Applicants are encouraged to be as creative as possible, showcase their personality and demonstrate why they should be chosen for this opportunity. Use of props and pictures, or other creative treatments is highly encouraged.  Online submissions are being accepted at: www.craftsmanscrewd.com

Open Auditions

In addition to online submissions, open auditions will be held in Chicago and Los Angeles from 9 a.m. to 3 p.m. local time on Sat., June 25.  The audition in Chicago will take place at the Craftsman Experience, 233 W. Huron, and in Los Angeles at ASG Casting, Inc., 4144 Lankershim Blvd, Suite #202, in North Hollywood.

The same criteria for the online submission process apply to the open auditions. Please come prepared with answers to the above questions and bring props, pictures and/or other creative treatments as necessary.

The Role  

If chosen, the individual will undergo a series of grueling boot camp training sessions led by Craftsman experts.  Ready or not, after each training, the chosen hero will be taken on a series of extreme, high-risk tool and survival challenges with only Craftsman tools and the brand's online community to guide him/her along the way.

The role as hero of SCREW*D will start Aug. 14 and continue full-time for 12 weeks. All semi-finalists must pass a background check to be eligible for further consideration. Candidates must be available from Aug. 10 – Oct. 23 and must be willing to travel to remote, wild locations to put new-found tool skills to the test in a variety of demanding challenges. The chosen candidate will earn compensation of up to $50,000, as well as room and board in Chicago's River North area.

The Show

To see how the adventure unfolds, tune in when the show begins on Aug. 14 to engage with our hero via Facebook and be entertained by his/her misadventures and mishaps along the way.  

For more information on SCREW*D, the available position and complete rules visit www.craftsmanscrewd.com.  

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with over 4,000 full-line and specialty retail stores in the United States and Canada.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance.  Sears Holdings is the 2011 ENERGY STAR® Retail Partner of the Year.  Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands.  It also has the Country Living collection, which is offered by Sears and Kmart.  We are the nation's largest provider of home services, with more than 11 million service calls made annually.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com.  

Editors Note:  No purchase necessary. Open to legal residents of the 50 U.S. States and D.C., aged 21 or older who do not earn any compensation for residential or commercial construction, residential and commercial repair, residential and commercial remodeling, plumbing, electric and woodworking. Auditions received by 7/7/11. Void where prohibited. *Ultimate Handyman can win up to $50K. See Terms & Conditions at www.craftsmanscrewd.com 

Contact Information:
Larry Costello
Sears Holdings
(847) 286-9036
[email protected]

Molly Sheehan
Zeno Group for Craftsman
(312) 545-4847
[email protected]

SOURCE Sears Holdings Corporation