NO TRICKS, ALL TREATS: Earth Rated Partners With the 36th Annual Tompkins Square Halloween Dog Parade

Thousands of dogs. One costume contest. And Earth Rated handing out wipes, pee pads and poop bag treats to New York's best-dressed pups on October 17.

NEW YORK, Sept. 24, 2026 /PRNewswire/ -- Earth Rated is bringing the treats to Tompkins Square Park this Halloween. The brand dog owners trust is an official partner of the 36th Annual Tompkins Square Halloween Dog Parade. The parade is presented by Kismet and produced by New York Dog Parade, a nonprofit celebrating dog-human friendship.

On Saturday, October 17, Earth Rated will host an activation on the parade's Festival Block, alongside Fetch Pet Insurance, Mrs. Meyer's Clean Day, Allegra, the ASPCA and VEG. Dog parents can sample Earth Rated's wipes and pee pads. Its poop bags, including the odor-blocking and Peach + Lotus scented bags, take a starring role at the parade's "Rorschach, What Do You See?" activation.

"Tompkins Square Park is the beating heart of dog culture in New York; there's no better stage to show pet parents what Earth Rated is all about," said Brian Etcovitch, who leads the partnership for Earth Rated. "We're not just showing up with product. We're showing up as part of the community, right alongside the dogs and the people who love them."

In celebration of Adopt a Shelter Dog Month, the parade partners with the ASPCA and Animal Care Centers of NYC to spotlight adoptable dogs. Registration to march opens September 25 at NYDogParade.org, first-come, first-served.

Follow @NYDogParade for route and program updates, and Earth Rated for a first look at the booth.

About Earth Rated
Founded in 2009, Earth Rated® is a certified B Corporation that creates thoughtfully designed poop bags, wipes and grooming essentials for people who love dogs. More than 4.5 million people use Earth Rated every day, and it's sold in over 25,000 stores across 40+ countries.

About New York Dog Parade
New York Dog Parade is a 501(c)(3) nonprofit that builds community and connection through dogs. It celebrates dog-human friendship and supports the welfare of New York City's dogs and the people who love them. NYDogParade.org

Media Contact:
Shahneli Mejika, Brand Storytelling Specialist
[email protected] | +1 (778) 778-9377

SOURCE Earth Rated