NO TRICKS, JUST TREATS: SMOOTHIE KING SERVES UP A DELICIOUS AND MORE NUTRITIOUS TWIST ON THE VIRAL DOT CAKE, JUST IN TIME FOR HALLOWEEN

The Limited-Time Dot Cake Protein Smoothie and Dot Cake Protein Toast available starting October 27, while supplies last

DALLAS, Oct. 21, 2026 /PRNewswire/ -- This spooky season, Smoothie King is giving one of 2026's biggest viral food obsessions a delicious and more nutritious twist with the launch of the Dot Cake Protein Smoothie and Dot Cake Protein Toast. With no tricks, just treats, fans will want to act fast to get a taste of the viral-inspired treats, as both the Dot Cake Protein Smoothie and Dot Cake Protein Toast will be available in limited quantities at participating Smoothie King locations, only while supplies last.

Known for its colorful sprinkles and satisfying crunch, the Dot Cake has taken over social feeds, inspired countless recreations and even drawn lines around the block. As consumers look to enjoy the viral trend without losing sight of their nutrition goals, Smoothie King is putting a more nutritious spin on the treat with the protein-packed Dot Cake Protein Smoothie and Dot Cake Protein Toast, available at participating locations beginning October 27.

"We're always looking for ways to tap into what consumers are excited about and put a uniquely Smoothie King spin on it. Dot Cake was the perfect opportunity to take a viral food moment and turn it into something colorful, craveable and protein-packed," said Lori Primavera, Vice President of RD & Product Marketing at Smoothie King.

Bringing more than 50 years of nutritional expertise to the viral trend, Smoothie King has done the nutritional work so consumers don't have to. The Dot Cake Protein Smoothie features bananas and Smoothie King's Slim-N-Trim™ Blend, packing 13 grams of protein, while colorful, artificial color-free Supernatural Rainbow Nonpareils Sprinkles deliver the signature Dot Cake crunch. The Dot Cake Protein Toast combines your choice of chocolate hazelnut or peanut butter spread on multigrain bread for 11+ grams of protein, topped with the same colorful crunch. It's everything consumers love about the internet-famous treat – colorful, craveable and fun – offering a more nutritious take on the viral treat.

As Smoothie King brings new and exciting innovations to its menu, the brand remains committed to its standards for clean blends and ingredients. That's why the Dot Cake Protein Smoothie and Toast feature Supernatural Rainbow Nonpareils Sprinkles, a artificial color-free option that delivers the colorful look and signature crunch of the viral treat while aligning with Smoothie King's ingredient standards. It's another way Smoothie King continues to prioritize delicious and nutritious ingredients. 

The Dot Cake Protein Smoothie and Dot Cake Protein Toast will be available for a limited time, while supplies last, at participating Smoothie King locations nationwide beginning October 27. Guests can enjoy the offerings individually or pair them together for the full Dot Cake-inspired experience. For more information, visit smoothieking.com.

ABOUT SMOOTHIE KING FRANCHISES, INC.

Smoothie King Franchises, Inc., the original U.S. smoothie franchise, is a privately held, Dallas-based company with more than 1,200 units nationwide. It was founded in 1973 with the mission to inspire people to live a healthy and active lifestyle.

Today, with over 50 years focused on making nutrition delicious and guided by a vision to make the world a better place by nourishing healthy habits, Smoothie King continues to design each smoothie from the ground up, working with their nutritional experts to balance nutrients and flavor. In April 2023, Smoothie King expanded beyond smoothies with the launch of Smoothie Bowls. In 2025, the brand introduced its Power Eats Menu, its first nationwide rollout of food items, which earned Nation's Restaurant News' MenuMasters Healthful Innovation award in 2026. Smoothie King also offers retail products that include sports beverages, energy bars, vitamins, supplements, and more.

Repeatedly recognized as a top franchise opportunity, Smoothie King was recently ranked #17 in Entrepreneur Magazine's highly competitive "Franchise 500" ranking for 2026, as well as #11 in Entrepreneur's 2025 Top Brands for Multi-Unit Owners and #11 in its 2025 Top Franchises for Veterans feature. Smoothie King was also included in the 2025 Fast Casual Top 100 Movers & Shakers list, Technomic's Top 500 Chains and Franchise Times 2025 Top 400.

Press Contact:
ALISON BROD MARKETING + COMMUNICATIONS
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SOURCE Smoothie King