SCRANTON, Pa., Aug. 3, 2016 /PRNewswire/ -- Noble Biomaterials, Inc., a global leader in antimicrobial and conductivity solutions for soft surface applications, announces it has established a strategic alliance with a wholly owned subsidiary of ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020. HK), which is one of China’s largest sportswear companies based in Fujian.
The partnership will bring together Noble’s XT2® odor management technology with ANTA Sports’ performance products for the ANTA, FILA and other brands agreed upon under the terms of the alliance. Noble and ANTA Sports have created innovative new fabrics powered by XT2®, designed to eliminate odor in fitness, sport and lifestyle products. The product line will launch in fall 2016, with a full launch campaign scheduled for 2017 when details on the collection and technology will be announced. ANTA Sports products with XT2® Technology will be sold in over 9,000 stores and online channels across China.
“ANTA Sports and Noble share the common vision of helping empower people to perform at their best,” said Jeff Keane, CEO, Noble Biomaterials. “We are thrilled with the ANTA Sports partnership and look forward to working together to develop performance products that allow people to reach their potential.
“As a leading Chinese sportswear company, ANTA Sports emphasizes establishing high-level partnerships with advanced material technology makers like Noble,” said Roger Wang, CText FTI, Ph.D, Director of Innovation, ANTA Sports. “We strongly believe the partnership for the use of XT2® will greatly benefit ANTA Sports and Noble, and leverage our mutual effort behind technology innovation as well as brand marketing”.
Noble Biomaterials will be at the Outdoor Retailer Summer Market, Meeting Room 151C, August 3-6 in Salt Lake City, UT.
About XT2® Play More. Stink Less
XT2® uses the properties of silver to eliminate odor by inhibiting the growth of bacteria and fungi on fabrics keeping apparel smelling fresher for longer. XT2® is completely dyeable, providing the freedom to include it in products where color is an important driver. Noble Biomaterials has tested garments made with XT2® technology under rigorous, real-world conditions and has observed virtually no degradation in performance over the life of the garment. XT2® is an inherent yarn, not a nanotechnology or a complex chemical additive. It is not a finish or treatment, so XT2 will not wash out or wear off and lasts the life of the product. XT2 is bluesign® approved for environmental sustainability.
About ANTA Sports
Established in 1994 and listed on the Main Board of Hong Kong Stock Exchange in 2007, ANTA Sports Products Limited (stock code: 2020.HK) is one of the leading sportswear companies in China. For many years, the Company has been principally engaged in the design, development, manufacturing and marketing of ANTA sportswear series to provide professional sporting goods to the mass market in China. Its professional sportswear includes sports shoes, apparel and accessories. In recent years, the Company has started moving full steam ahead with the strategy of “Single-focus, Multi-brand, and Omni-channel” to deepen its footprint in the sportswear market in China. By embracing a vibrant brand portfolio, including ANTA, ANTA KIDS, FILA, FILA KIDS, DESCENTE and NBA, and by seizing every opportunity arising in various important retail channels, ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets in China. By integrating various resources, including sponsorship and endorsement, advertising and promotional campaigns, corporate social responsibility initiatives, retail management capability and high quality, value-for-money merchandise, the Company strives to reinforce the image of its brands and the level of brand association in the minds of its customers. ANTA Sports’ goal is to become the nation’s top sportswear company with the best reputation and largest market share in China, and a respectable and sustainable world-class sportswear company in the long run. www.anta.com
About Noble Biomaterials, Inc.
Noble Biomaterials, Inc. is a global leader in antimicrobial and conductivity solutions for soft surface applications. The company produces advanced material technologies designed for mission critical applications in the performance apparel, healthcare, industrial, and emerging wearable technology markets. Its flagship brands, X-STATIC®, XT2® and CIRCUITEX™ are used by hundreds of world-class licensees to provide odor elimination, infection prevention/management, biometric monitoring and conductive protection benefits. Its headquarters and manufacturing facilities are located in Scranton, PA, with offices in Europe, Asia and South America. www.noblebiomaterials.com
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/noble-biomaterials-and-anta-sports-form-strategic-alliance-300308269.html
SOURCE Noble Biomaterials, Inc.