Nokia's Global "Calling All Innovators" Challenges Developers to Make a Difference
Announces Collaboration With Sesame Street
Calling All Innovators 2010 features four categories for submissions that enhance the use of Nokia mobile devices in real-world scenarios:
- Eco/Being Green: apps that help to save the planet with innovative,
eco-friendly uses.
- Productivity: apps that make your life easier, and help you to be more
efficient, such as utilities, business, or personal finance
applications.
- Life Improvement: apps that positively affect the daily lives of people
living in developing countries by using the prevalence of mobile
devices to teach children and illiterate adults critical skills, and
agriculture health.
- Entertainment: apps that bring out your inner rock star, and show off
the coolest multimedia features, including music, multimedia and games
- because mobile also has to be about having fun!
Additionally, Forum Nokia has teamed up with Sesame Workshop, the producers behind Sesame Street, for the education subcategory of the life improvement category to encourage developers to create and offer applications to teach early literacy on Nokia devices to communities around the world. Sesame Workshop will offer guidance during the judging process and work with select developers to further enhance relevant projects.
"Today's announcement is brought to you by the letter S," said
The collaboration will encourage developers to create educational applications, and possibly utilize the Sesame Street characters, for consumers around the world. As Sesame Street celebrates its 40th anniversary, this partnership helps to extend its "longest street in the world" into the digital one. With an expertise in using media to reach children, the nonprofit is looking to mobile as the newest distribution channel of literacy-based content through accessible mass media.
"With Forum Nokia's community - over four and a half million developers strong - we're challenging those particularly in emerging markets to create educational tools that make a positive impact," said
One example is the regional Calling All Innovators contest taking place in
More details about all the categories for Calling All Innovators, special prizes and judges can be found on the contest web site at: http://www.callingallinnovators.com.
Submissions from developers for the 2010 Calling All Innovators contest will be accepted starting on
About Sesame Workshop
Sesame Workshop is the nonprofit educational organization that revolutionized children's television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company and Pinky Dinky Doo. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.
About Forum Nokia
Nokia's global developer program, Forum Nokia connects developers to tools, technical information, support, and distribution channels they can use to build and market applications around the globe. From offices in the U.S.,
About Nokia
Nokia is a pioneer in mobile telecommunications and the world's leading maker of mobile devices. Today, we are connecting people in new and different ways - fusing advanced mobile technology with personalized services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks.
SOURCE Nokia Corporation
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