North America's Next Research Powerhouse: Rival Group and Angus Reid Group Merge to Deliver Full-Spectrum Insights at Scale

New $60-million research enterprise unites U.S. reach, Canadian innovation, and proprietary technology to serve Fortune 500 clients and elevate global insights market

NEW YORK and VANCOUVER, BC, May 21, 2025 /PRNewswire/ -- In a major milestone for the North American market research sector, Rival Group and Angus Reid Group (ARG) are merging to form a $60-million enterprise with operations across the United States and Canada. ARG is joining Rival Technologies and Reach3 Insights, which will operate as independent brands under the Rival Group umbrella.

With 70% of its revenue generated in the U.S., the merger reinforces Rival Group's commitment to being on the ground where business happens, with teams in New York, Chicago, San Francisco and Los Angeles supported by technology and operations hubs in Toronto and Vancouver. In 2024, Rival Technologies and Reach3 Insights earned spots on Greenbook's GRIT Top 10 Most Innovative Suppliers list after making the Top 50 list five years in a row. 

"This is not just a merger, it's a platform for future growth for our clients," said Dr. Angus Reid, who will take a strategic leadership role on the board of Rival Group. "By combining our U.S. presence with proprietary technology and rich panel assets, we're uniquely positioned to deliver faster, smarter, and more scalable research solutions for today's most demanding enterprise clients, and we have the team in place to execute this evolution of our business."

"By owning our technology, our panels, and our consultancy, we're uniquely positioned to offer clients a fully integrated experience from agile data collection to high-impact strategic guidance," said Jennifer Reid, Co-CEO of Rival Group with responsibility for Research, Consulting and Panels. "With complete control of the process and a unified team behind it, we can deliver sharper insights with more speed, consistency and accountability than anyone else in the research space."

"Rival Technologies has been growing at over 40% year-over-year, driven by rapid advancements in AI and the introduction of intelligent agents into our platform," said Andrew Reid, Co-CEO of Rival Group with responsibility for Rival Technologies. "This merger sets the stage for powerful new offerings that directly connect our conversational technology to the Angus Reid market panels and ensure that AI is the driving force in our company going forward.

One Platform, Three Pillars, Infinite Reach

The merger brings together:

• Rival Technologies – developer of the leading AI-accelerated mobile-first conversational research platform
  
  
• Reach3 Insights – award-winning U.S.-based full-service research consultancy known for modern mobile-first conversational insight solutions
  
  
• Angus Reid Group – internationally respected provider of deep panel data and public opinion insights

This unified structure gives Rival Group full control over the three critical components of market research: technology, sample (panels), and consulting expertise. This combination is unmatched by any other independent firm in North America.

Built for North America, Ready for the World

The group serves over 500 clients, from Fortune 100 corporations to fast-growing disruptors, across sectors including consumer goods & services, technology, media & entertainment, financial services, health and public affairs. With U.S. panel development underway and a London office on the horizon, Rival Group is building a platform that can flex across regions and verticals.

Momentum Meets Scalability

The merger follows consecutive years of double-digit growth for all three operating companies, and is designed to amplify innovation, not restructure teams, and continues investments in technology, recruitment, and operations.

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About Rival Group

Rival Group is one of North America's largest independent research companies. Headquartered in Vancouver, Canada, with offices across North America, Rival Group uniquely combines proprietary research technology, certified panels, and expert consultancy. The company delivers faster, more authentic and actionable insights to over 500 clients across industries including technology, finance, consumer goods, media & entertainment, health and public affairs by redefining how organizations connect with people. Two of its operating companies, Rival Technologies and Reach3 Insights, earned spots on Greenbook's 2024 GRIT Top 10 Most Innovative Suppliers list after making the Top 50 list five years in a row. 

SOURCE Rival Group