Northgate Gonzalez Market and Unilever Reward Consumers with Exclusive Reyli Concert

Unilever Product Purchases Earn Tickets to a Performance by Multi-Platinum Latin Artist

Apr 02, 2013, 09:00 ET from Unilever

ANAHEIM, Calif., April 2, 2013 /PRNewswire/ -- Premier Hispanic grocery chain, Northgate Gonzalez Market, and consumer goods industry leader, Unilever, have partnered  to launch an innovative shopper marketing promotion that will reward consumers who purchase Unilever products with an exclusive performance by multi-platinum Latin artist, Reyli. 

During a five-week period from April 2nd through May 5th, consumers who spend $100 on participating Unilever brands will earn two tickets to see Reyli at a concert at the Honda Center in Anaheim on May 17th.  Tickets to this exclusive event cannot be purchased in any other fashion and can only be earned by shopping during this promotion. A free mobile app, Northgate Market, is also available--for iPhone and Android phones—to help shoppers keep track of their purchase totals.  The app also features additional tools including a store locator and recipe videos. 

More than 350 personal care and food products from Unilever brands including Axe®, Dove®, Degree®, TRESeme®, Ponds®, Caress®, Country Crock®, Wishbone®, Suave®, Best Foods®, Lipton®, Knorr®, Ragu®, Breyers®, and Popsicle® can be purchased as part of the program.  Consumers can learn about the full range of Unilever products participating in the program through in-store signage, island displays, and in-store announcements. 

"Unilever continues to drive new and innovative promotions at retail and this disruptive platform is no exception," said Lou Paik, Shopper Marketing Manager for the West Division, Unilever.  "When you are able to provide your customers with an opportunity that is truly unique, deliver an experience to your shoppers that they highly value, and affect social change in your local communities… you know you have a winning program."

The promotion also backs Northgate's commitment of giving back to the Hispanic community.  Northgate is committed to supporting local neighborhoods and provides high quality fresh foods and a wide assortment of grocery staples to local families.  As a part of this promotion, attendees of the Reyli concert will have the opportunity to support two charitable organizations-- Olive Crest, supporting at risk children and families and Red Eye, which addresses the needs of the underserved with food and clothing drives and special empowerment events.  

Leading the marketing effort for Northgate is Mike Hendry, Vice President of Marketing. "We are excited to partner with Unilever in this one-of-a-kind promotion that rewards our most loyal customers with an exclusive opportunity to see Reyli in concert. We believe the Northgate app will allow us to connect with our customers on a more personal level while also rewarding them by connecting food and music in a fun and different way."

The Northgate digital platform was created by CausePlay, a digital/mobile agency managing the promotion.  "We are pleased that our expertise in mobile and retail grocery have provided the backbone to effect this significant promotional event," said Scott Loyola, CMO and partner at CausePlay.  Using this exciting technology platform, retail grocers can track and ultimately provide unique consumer rewards.

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Offer Details

Consumers receive two tickets to an exclusive concert at the Honda Center when you purchase $100 or more worth of participating Unilever products at any participating Northgate Gonzalez Market from 4/2/13 to 5/5/13, while supplies last. The purchase requirement must be met before local sales tax. See stores for a list of participating Unilever products.  Registration is required.

About Northgate

Northgate Gonzalez Market is a premier Southern California supermarket chain that caters to the Latino community. Family-owned, operated and headquartered in Anaheim, CA, Northgate operates 36 high-volume stores in Orange County, Los Angeles and San Diego counties, providing the highest quality merchandise, fresh and prepared foods and personal service. Learn more at

About Unilever United States, Inc.

Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone.  All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at

Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit

About CausePlay

CausePlay creates and licenses owned and operated mobile distribution and publishing platforms that deliver brand fueled content, promotions and advertising.  CausePlay utilizes cause-based marketing and gamified tactics to integrate Non-Profit partners throughout the campaigns. For more information, visit

SOURCE Unilever