Northtown FIAT Opens in Buffalo

Sep 20, 2011, 12:00 ET from Chrysler Group LLC

AUBURN HILLS, Mich., Sept. 20, 2011 /PRNewswire/ -- Chrysler Group LLC announced today the opening of Northtown FIAT in the Buffalo, N.Y. area.

Northtown FIAT joins more than 100 open FIAT Studios in the United States. This newest FIAT Studio, at 3560 Sheridan Dr., in Amherst, N.Y. is one of nine FIAT Studios to open in the state of New York this year.

Northtown Automotive Companies, owner of Northtown FIAT, transformed a former dealership into a new FIAT Studio in Amherst, just a few miles from its Northtown Chrysler Jeep Dodge dealership in Tonawanda, N.Y. The Northtown dealership group has 12 dealerships, including the new FIAT Studio.

"We now have 102 open FIAT Studios across the United States," said Laura Soave, Head of FIAT Brand North America. "We will continue growing our network adding more FIAT Studios almost weekly through the rest of this year. We welcome Northtown FIAT to our growing network."

The FIAT brand has a large and loyal following in the Buffalo area, said Joe Erbacher, Studio Director at Northtown FIAT.

"We're seeing customers who drove Fiats back in the '70s and '80s, and younger customers from the area universities are coming in as well," Erbacher said. His first three customers were from the nearby University at Buffalo.

"We're also getting an unexpected lift from customers who were considering a used car, but can now buy a brand-new 2012 Fiat 500 for $16,000," Erbacher said. "The Fiat 500 is an excellent alternative to a used car, and there are not a lot of used cars out there."

About the 2012 Fiat 500

With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

The 2012 Fiat 500 offers a multitude of safety features, fuel efficiency, world-class quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, state-of-the-art TomTom® Navigation with BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a unique driving and ownership experience. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

Every 2012 Fiat 500 includes FIAT FORWARD CARE™ – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.

SOURCE Chrysler Group LLC