Not Everything In Life Is Guaranteed, But PEAK Antifreeze + Coolant Guarantees Your Vehicle's Cooling System For Life

Easy Online Maintenance Tracker Keep Consumers on Schedule for Tune-ups and in Touch with their Car Especially During Peak Driving this Summer

Jul 22, 2014, 10:00 ET from Old World Industries

NORTHBROOK, Ill., July 22, 2014 /PRNewswire/ -- In a world where gearheads and auto care rookies alike are overwhelmed by seemingly similar products, PEAK Antifreeze and Coolant now gives them a reason to trust that there is a difference.  PEAK is offering a lifetime guarantee on their antifreeze + coolant: the PEAK Radiator Guarantee. Launching now, the PEAK brand guarantees its PEAK Global Lifetime or Long Life Antifreeze + Coolant will protect a car's cooling system – or PEAK will pay for the repair or replacement of the car's antifreeze or cooling system.

According to an omnibus survey released today conducted for PEAK, more than 60 percent of drivers consider themselves knowledgeable about proper antifreeze and coolant maintenance. Yet, engine blowout and engine overheating were still two of the top three automotive troubles they want to avoid. The new guarantee helps ease those concerns especially during key driving periods.

"At PEAK, we understand our consumers know what they want but have a lot of choices when it comes to taking care of their cars," said Bryan Emrich, Chief Marketing Officer for PEAK. "The PEAK Radiator Guarantee gives them a clear choice when they use our Global Lifetime or Long Life Antifreeze and Coolant to protect their cooling systems. We believe our product is the best to protect their cooling systems, so if any part of the system fails when they've used PEAK Antifreeze + Coolant following a flush and fill and regular maintenance, we'll pay for the repair or replacement of the antifreeze or cooling system."

How It Works:
To activate the Guarantee, consumers simply need to:

  • Purchase PEAK Global Lifetime or Long Life Antifreeze and Coolant
  • Perform a complete flush and fill
  • Register online and track their regular maintenance (flush and fill plus periodic top-offs)

The Radiator Guarantee also features a Maintenance Tracker that provides consumers an easy way to manage vehicle maintenance, including antifreeze + coolant, oil, wiper blades and other fluids, and helps them stay on top of everything through online reminders. Consumers who sign up for the maintenance tracker also receive exclusive discounts on PEAK products and reminders for when a maintenance task needs to be performed.

*PEAK Global Lifetime Antifreeze and Coolant is guaranteed for as long as you own your vehicle. PEAK Long Life Antifreeze and Coolant is guaranteed for up to 5 years or 150,000 miles. See complete details and specific requirements at Registration not required for Guarantee.

PEAK has teamed up with NASCAR stars Clint Bowyer and Danica Patrick and Duck Commander CEO Willie Robertson to tell its Radiator Guarantee story: "Not everything in life is guaranteed, but we can guarantee your cooling system for life." The three star in a new campaign as well as behind the scenes videos available on PEAK's YouTube channel.

"I've been around cars all my life, from racing motocross as a kid, to paint and body work at dealerships, to driving with Michael Waltrip Racing," said Clint Bowyer. "While I can't guarantee a win every week in the Sprint Cup series, I can guarantee I've seen some cars head to the scrap yard early due to poor maintenance. The PEAK Radiator Guarantee gives you peace of mind that your cooling system will last and a promise to make good if your cooling system ever gives out."

This fall, PEAK will also launch an "un-sweepstakes" to guarantee a memorable experience. The winner will fly to Las Vegas to attend the NASCAR Banquet and will receive $10,000 Casino Cash to test his or her luck at the Monte Carlo. PEAK can't guarantee the winner will walk away with all the cash they went in with, but people willing to take the chance will be able to find full details at

Join PEAK Nation on, Twitter @peakauto, and YouTube @peakcarcare for exclusive behind the scenes videos, Antifreeze + Coolant How-tos and Radiator Guarantee Memes featuring Willie, Danica, and Clint.

About Old World Industries
Old World Industries, LLC is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets in more than 30 countries worldwide. Old World's brands include a full line of PEAK® branded products including Antifreeze + Coolant, Motor Oil, Washer Fluid, Electronics and Wiper Blades; BlueDEF® Diesel Exhaust Fluid; Final Charge® Heavy Duty Global Extended Life Coolant; Fleet Charge® Fully Formulated Coolant; HERCULINER® Truck Bed Liner Kits; and SIERRA® Antifreeze.  For more information, please visit and

SOURCE Old World Industries