NoviPet Appoints US National Manager to Oversee the Sales of its Premium Pet's Dietary Supplements

FALLBROOK, California, February 7, 2012 /PRNewswire/ --

NoviPet, a leading global provider of premium nutritional supplements for pets, announced today the appointment of veteran sales professional Jim Boyd as NoviPet's new national sales manager for the US market.

The nomination is in line with NoviPet's overall strategy to strengthen its brand presence in the North American market. Boyd will oversee the building of a new network of distributors to the pet specialty retail, catalog and Internet channels.

Boyd has a long record of success in the pet industry as general manager for the West with Hartz Mountain, national sales manager with Century Pet Care, VP Sales & Marketing with Veterinarian's Best, VP Sales with International Veterinary Sciences and sales manager with HomeoPet.

"The addition of an experienced marketer such as Boyd to our staff will definitely strengthen our position in the lucrative North American market," said Guy Setton, head of International Business Development at NoviPet. "Just like humans, dogs need all of their vitamins and minerals to ensure normal development and health. American pet parents can now benefit from our innovative and easy-to-use food supplements to improve their pet's nutrition and health."

NoviPet is a unique patented product, approved by the NASC. NoviPet supplements are highly palatable, easy to chew and easy to feed just like dog snacks. The NoviPet nutritional supplement range offers innovative products developed to provide pet caregivers with an opportunity to improve their pet's health and well being. These healthy soft-chew supplements are individually packaged to provide convenience and guarantee freshness.

NoviPet will showcase its dietary supplements for pets at Global Pet Expo 2012 on February 29-March 2, booth 3671, at the Orange County Convention Center Orlando, Florida.

About NoviPet

NoviPet is a global provider of dietary supplements for pets, offering natural pet supplements with NASC approval and a unique patented delivery system of supplements.

The innovative NoviPet supplement series are formulated to address specific needs that routine feeding may not fulfill. The company's healthy and tasty soft-chews are packaged in advanced, single-use foil blister packs to maintain optimal freshness for dogs.

NoviPet is a division of BioPet, part of Maabaort Products, which has specialized in the development, manufacture and marketing of foods and nutritional supplements for people and animals since 1963.

For more information about NoviPet, visit http://www.novipet.net.

Contact Person
Jim Boyd
US National Sales Manager
NoviPet
Tel: +1-805-452-2831
Email: [email protected]

SOURCE NoviPet