NovoNail Selects Trevelino/Keller to Assist with Local Market Growth

NovoNail Offers Breakthrough Solution for America's Toenail Calamity

Jan 30, 2012, 05:00 ET from Trevelino/Keller

CHARLOTTESVILLE, Va., Jan. 30, 2012 /PRNewswire/ -- NovoNail, a rapidly growing company with an innovative solution for nail fungus, consisting of dedicated restoration treatment centers pioneered by board-certified podiatrist Dr. Christopher Stewart, announces it has retained Trevelino/Keller as its public relations agency of record.

NovoNail is the first Nail Restoration Center of its kind and offers an exclusive, unique, comprehensive solution to the surprisingly common problem of Onychomycosis (toenail fungus).  As many as 35 million individuals around the world live with toenail fungus, which can be unsightly, embarrassing and often painful if not treated. NovoNail goes deep beneath the surface of the nail, attacking the fungus where it lives and breeds, utilizing state-of-the-art technology to restore brand new, healthy-looking nails. With the industry's only 100 percent satisfaction guarantee of its kind, NovoNail Restoration Centers are rapidly expanding across the country.

The organization is comprised of Dr. Christopher Stewart, co-founder of NovoNail, a team of executives from Fortune 100 companies, as well as leading doctors from across the country. The company has expanded to provide the best solution to its patients and has already proven to be successful with the treatment of thousands of nails with exceptional patient satisfaction and the opening of nine locations in the past six months. 

Headquartered in Atlanta, with a presence in Washington, DC, and Charleston, SC, Trevelino/Keller lines up well on multiple fronts – physical footprint, depth of experience in local markets, and consumer lifestyle and health experience. Earlier this year, the firm was successful in a global launch of MelApp, a smart phone application that instantly detected an individual's risk of melanoma.

"With extensive experience in the field of health, and the ability to increase reach and awareness for its clients, Trevelino/Keller proved to be our best choice as agency of record for NovoNail," states Dr. Christopher Stewart, founder of NovoNail. "In just our first year in business, our NovoNail Nail Restoration Clinics have experienced phenomenal growth.  We want to continue this success into 2012 with a valued partner like Trevelino/Keller, by focusing on the local markets where we serve our customers."

Recognized as one of the top 30 firms to work for in North America, Trevelino/Keller is often sought after by rapidly ascending companies in need of a strategic partner that cuts across public relations, social media and marketing.

"We are excited to work in partnership with Dr. Stewart whose pioneering approach to toenail fungus can address a widespread condition that so many Americans have been forced to live with," says Dean Trevelino, principal, Trevelino/Keller. "While this is a very targeted solution, the number of people affected is staggering.  It's the ideal type of client where we are providing brand visibility and local market education."

About Trevelino/Keller
Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller specializes in public relations, social media and brand communications. Its areas of practice include Technology, B2Business, Lifestyle, GreenWorks, Franchising and Health. In 2005, Trevelino/Keller founded the Atlas Alliance, made up of likeminded boutiques that offer cultural (Hispanic and Latino), geographic (Europe, Middle East and Asia Pacific) and specialty expertise (entertainment, public affairs). In 2006, Trevelino/Keller founded The Start-Up Council to support early stage companies on a gratis basis. In 2010, the firm launched Wheelhouse, its social marketing brand focused on delivering next generation online solutions. For more information about the firm, its practice-focused ning communities or Wheelhouse, visit For career placement, visit the firm's PR site,

SOURCE Trevelino/Keller