NuData Security Included in Industry Analyst Reports by Gartner for Fraud Detection

VANCOUVER, British Columbia, Aug. 30, 2016 /PRNewswire/ -- NuData Security today announced their recent inclusion in multiple analyst reports from Gartner Inc., which the company believes demonstrates its strong industry position. By analyzing 80 billion behaviors annually, NuData harnesses the power of behavioral and biometric analysis, enabling its clients to verify users before a critical decision point, stop automation, reduce customer insult and investigate bad actors efficiently. 

According to Gartner analyst Ant Allan's research note, Technology Insight for Biometric Authentication¹, organizations should "choose tools that can confirm that the biometric trait is being presented by a living person ('liveliness testing') when trust or accountability is a key selection criteria." Allan also notes, "A particular benefit of biometric methods is that they can provide greater accountability than other orthodox methods, because biometric traits cannot be easily shared with others." NuData Security is listed as a provider of multimodal (using two or more distinct traits) biometric authentication.

The company has also been referenced in the following documents:

• NuData was cited in the research note, How Card Acceptors Can Protect Against the New Wave of Card Fraud².
• NuData was listed as a Sample Vendor in the Fraud Detection category which has a "Benefit Rating" of  "High" and "Maturity" rating of "Mature mainstream" in the following Hype Cycle reports:
  • Hype Cycle for Application Security, 2016³
  • Hype Cycle for Digital Government Technology, 2016⁴
  • Hype Cycle for Digital Commerce, 2016⁵
  • Hype Cycle for Risk Management Solutions, 2016⁶ 
• In addition, the company has been referenced by Gartner in three unique research documents in the past 12 months:
  • Best Practices & Success Stories for User Behavior Analytics⁷
  • Absolute Identity Proofing is Dead; Use Dynamic Identity Assessment Instead⁸
  • Market Insight: Digital Disruption in the IT Services Industry⁹

Michel Giasson, CEO, NuData Security, said:
"As businesses struggle to manage online fraud, single-point solutions for fraud detection fail to deliver a complete understanding of who the user behind the device really is. Our NuDetect solution is trusted by some of the largest e-commerce and banking companies in the world to protect them from threats like automated account creation, account takeover, new account fraud and transaction fraud. We appreciate being included in several reports from by Gartner as we continue to expand further into this critical market."

Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

¹Gartner Technology Insight for Biometric Authentication, Ant Allan, 27 July 2016
²Gartner How Card Acceptors Can Protect Against the New Wave of Card Fraud, Jonathan Care, 19 April 2016
³Gartner Hype Cycle for Application Security, Ayal Tirosh, 13 July 2016
⁴Gartner Hype Cycle for Digital Government Technology, Neville Cannon, 11 July 2016  ⁵Gartner Hype Cycle for Digital Commerce, Jason Daigler and Mike Lowndes, 7 July 2016 ⁶Gartner Hype Cycle for Risk Management Solutions, John A. Wheeler, 6 July 2016 
⁷Gartner Best Practices & Success Stories for User Behavior Analytics, Avivah Litan, 04 March 2015, Foundational; Updated 13 July 2016
⁸Gartner Absolute Identity Proofing is Dead; Use Dynamic Identity Assessment Instead, Avivah Litan, 16 November 2015 
⁹Gartner Market Insight: Digital Disruption in the IT Services Industry, Susan Tran, 15 January 2016

About NuData Security
NuData Security is an award winning behavioral monitoring and behavioral biometrics company. The company's flagship product, NuDetect ^TM, helps companies identify users based on their online interactions.

NuData believes good users deserve good online experiences and brands deserve good fraud prediction. NuDetect analyses hundreds of passive biometric behavioral signals to build an ongoing digital identity. This analysis informs clients of fraud risk and gives them choices about what actions to take even before the transaction.

NuDetect monitors over 80 billion online interactions yearly. It's used by some of the biggest brands in the world to predict fraud and keep customers happy.

Additional information is available at: https://nudatasecurity.com/

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SOURCE NuData Security

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