Nutella® Tour City Challenge Heats Up As Breakfast Tour Winds Down

SOMERSET, N.J., Nov. 19, 2012 /PRNewswire/ -- As the Nutella Breakfast Tour truck visits its final cities, Nutella lovers nationwide continue to tweet away in an effort to help win their city a visit from the Nutella Breakfast Tour Truck filled with five thousand (13 oz.) jars of free Nutella® hazelnut spread. 

To enter the Nutella Tour City Challenge, eligible participants must send a tweet through their Twitter.com account which (a) describes their favorite way to wake up with Nutella® hazelnut spread; and (b) includes a hashtag with the word Nutella and the name of a city (i.e., #nutella(your city)).  As of this week, Woodbridge, VA leads the way, bringing it one step closer to winning a visit from the Nutella Tour truck.  Close behind Woodbridge, VA are Washington, D.C., Philadelphia, Boston and New York City.

The city named (via hash tag) in the most eligible tweets received during the promotion period (September 21, 2012 – December 15, 2012) wins a visit from the Nutella Tour truck, which will hand out up to 5,000 (13 oz.) jars of free Nutella® hazelnut spread to those in attendance - while supplies last! 

The winning city in the Nutella Tour City Challenge will be announced on the Nutella USA Facebook and Twitter pages as well as the Nutella USA website (www.nutellausa.com) on December 16, 2012.

The Nutella Breakfast Tour Truck is making its way across the country and will stop at 12 cities along the way. The truck has already visited Boston, New York, Philadelphia, Washington, D.C., Atlanta, Orlando and New Orleans, and will make its way to Phoenix, San Diego, Los Angeles and San Francisco by mid-December. This week, the Breakfast Tour truck is treating fans in Dallas.

For complete details and Official Rules for the Nutella Tour City Challenge, visit the Nutella USA  Facebook page at www.facebook.com/NutellaUSA

About Nutella
Nutella® was first imported from Italy to the U.S. over 25 years ago by Ferrero U.S.A., Inc. The popularity of Nutella® has grown steadily over the years and it is the number one selling branded hazelnut spread in America.

Nutella® is a tasty hazelnut spread that gets its unique taste from the combination of hazelnuts, skim milk and a hint of cocoa.   In addition, Nutella® has no artificial colors or preservatives. It can be found in grocery stores, warehouse clubs and mass merchandisers and is generally found near the peanut butter and sweet spreads section. 

When used in moderation with complementary foods such as a glass of milk, piece of fruit or a glass of orange juice, and spread on whole grain toast, Nutella® can turn a balanced breakfast into a tasty one too.  It can be a quick and easy way to encourage kids to eat whole grains, such as whole wheat toast, English muffins, toaster waffles and bagels.  Nutella®.  Breakfast never tasted this good®.

SOURCE Nutella