Nutraceutical, Healthy & Organic Food Products Aim to Reduce Use of Risk Ingredients for Consumer Protection - Company's Ingredients Now Carry Non-GMO Project Verified Seal

CORAL SPRINGS, Florida, September 29, 2014 /PRNewswire/ --

Consumers demand recognition and reduction in risk ingredients to identify genetically modified products and ingredients as Consumer Goods Manufacturers move to improve quality. RiceBran Technologies (NASDAQ: RIBT), Whole Foods Market, Inc. (NASDAQ: WFM), The Hain Celestial Group, Inc. (NASDAQ: HAIN), Herbalife Ltd. (NYSE: HLF) and Mondelez International, Inc. (NASDAQ: MDLZ)

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RiceBran Technologies (NASDAQ: RIBT), a global leader in the production and marketing of value added products derived from rice bran, today announced that its rice bran ingredients have  passed an independent verification process from the Non-GMO Project and will now carry the Non-GMO Project Verified seal. This seal lets consumers and food manufacturers know that RBT's RiBran food ingredients come from rice that has not been genetically modified.

Janet Balson, Vice President of Compliance, Regulatory and External Affairs at RiceBran Technologies commented, "We are pleased to receive independent verification that our rice bran food ingredients are free of genetically modified organisms, and we have begun placing the Non-GMO Verified seal on our products. This is a significant milestone for our Company in that it highlights a major benefit of our nutrient dense rice bran products for customers and manufacturers looking to source food ingredients that are Non-GMO, free of known allergens, natural, minimally processed, vegetarian, vegan and derived from a renewable and sustainable sources."

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The Non-GMO Project third-party verification program began in 2008 as an initiative of independent food retailers who were interested in providing their customers with more information regarding genetic modification of their products. The Non-GMO Project Verified seal means that a product has been produced according to rigorous best practices for GMO avoidance, including testing of risk ingredients. The program systematically provides for the evaluation of products, ingredients and manufacturing facilities to determine compliance with the Non-GMO Project Standard.

Whole Foods Market, Inc. (NASDAQ: WFM) operates as a retailer of natural and organic foods that maintains the strictest quality standards in the industry. The company evaluates quality in terms of nutrition, freshness, appearance, and taste. Whole Foods is committed to labeling all food products in its US and Canadian stores to indicate whether they contain Genetically Modified Organisms (GMOs) by 2018. Currently, the company's stores offer over 25,000 certified organic products and about 8500 Non-GMO Project Verified products in its stores. (Organic items must be non-GMO to be certified.) WFM closed up on Friday at $37.67 trading over 2.3Million shares by market close.

The Hain Celestial Group, Inc. (NASDAQ: HAIN), a leading organic and natural products company providing consumers with A Healthier Way of Life™, recently announced that it ranked No. 61 on FORTUNE'S 100 Fastest-Growing Companies in America list for 2014. In FORTUNE'S prior year rankings, Hain Celestial was No. 83. FORTUNE cited Hain Celestial's "Packaged food, staples, and snacks rang up glowing sales as the trends to organic and healthier eating spreads far beyond Whole Foods. FORTUNE'S methodology includes companies that have posted an annualized growth in revenue and earnings per share (EPS) of at least 20% annually over the three years ended on or before April 30, 2014. Companies that meet these criteria are ranked by revenue growth rate, EPS growth rate and three-year annualized total return for the period ended June 30, 2014. Hain Celestial's three-year annual growth rate for EPS was 43% and revenue was 25%, with a total return of 39%. 

Herbalife Ltd. (NYSE: HLF), a nutrition company, sells weight management, healthy meals and snacks, sports and fitness, energy and targeted nutritional products, and personal care products worldwide. The company offers science-based products in four principal categories, including weight management; targeted nutrition; energy, sports, and fitness; and outer nutrition. The weight management product portfolio includes meal replacement, protein shakes, drink mixes, weight loss enhancers, and healthy snacks. The targeted nutrition products comprise dietary and nutritional supplements containing herbs, vitamins, minerals, and other natural ingredients. On Friday, HLF closed up .64% on over 1 million shares traded.

Mondelez International (NASDAQ: MDLZ) is a global snacking powerhouse that each generates more than $1 billion in revenues. The company aims to accelerate growth and margins through global innovation platforms, power brands and breakthrough technologies. Mondelez addresses nutritional deficiencies in developing countries by creating foods fortified with micronutrients. The company works with local nutritionists to identify micronutrient deficiencies and better understand what's needed. MDLZ closed down slightly on Friday at $34.45 trading over 8.8Million shares by market close. Mondelez recently named Dana Anderson as Senior Vice President and Chief Marketing Officer. In this position, Anderson, 60, will be accountable for the company's global portfolio of advertising, media and marketing partners and oversee the teams responsible for Agency Relations, Brand Equity, Brand Strategy, Marketing Capabilities, Media and Digital for the company's global and regional Power Brands.

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