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NYC Agency BrandTuitive Rebrands Nonprofit Episcopal Relief & Development

Rebranding deliverables included a new logo, tagline, visual identity and messaging platform to better reflect the complex, expert work of this humanitarian NGO


News provided by

BrandTuitive

Sep 06, 2018, 11:44 ET

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NEW YORK, Sept. 6, 2018 /PRNewswire/ -- Branding and marketing agency BrandTuitive today announced the rebranding of Episcopal Relief & Development, the international organization that provides relief after disasters and ongoing development work for those struggling with hunger, poverty, disaster and disease. With the rebrand, Episcopal Relief & Development showcases their focus on three signature priorities: Women, Children and Climate. BrandTuitive worked with the nonprofit to craft uncomplicated messaging to clearly explain the highly effective work they do that can be quite complex in its execution.

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The new logo BrandTuitive created is deceptively simple. It's a two-toned mark that gives dimension and depth to the cross image, subtly reflecting the depth of Episcopal Relief & Development's life-changing work. "I am excited about the fresh look," said Rob Radtke, President & CEO for Episcopal Relief & Development. "It is bold, forward-looking and energetic."

The tagline, Working Together for Lasting Change, communicates how their integrated strategies are developed in collaboration with church partners and other local organizations to help ensure results that are sustainable over the long term.

BrandTuitive was also engaged to provide brand marketing for the launch including writing and designing an updated website, promotional brochure, direct mail piece and business stationery. "The organization impacts the lives of over 3 million people annually," said Jeanine Debar, president at BrandTuitive. "One of the objectives of this rebrand is to communicate more effectively with various audiences including donors, granting organizations and key constituencies and to encourage their deeper engagement so that Episcopal Relief & Development can help even more people in the years to come."

About BrandTuitive

BrandTuitive is a full-service branding and marketing agency based in New York City. They believe in revealing the truth of brands to understand how they uniquely fulfill the unmet needs of their constituents. Those strategic insights are then delivered in powerful brand messaging and results-driven creative. From global powerhouse brands to quickly emerging startups, BrandTuitive's clients range across a wide variety of industries. For more information visit www.brandtuitive.com.

CONTACT: Todd Brenard, 646-790-5708, [email protected]

SOURCE BrandTuitive

Related Links

http://www.brandtuitive.com

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