Obama for America Senior Analysts Launch BlueLabs, New Strategic Analytics Firm

Nov 07, 2013, 08:30 ET from BlueLabs

Success with Booker, McAuliffe Proves Power of Data for Democratic Campaigns, Nonprofits

WASHINGTON, Nov. 7, 2013 /PRNewswire-USNewswire/ -- Following major victories in New Jersey and Virginia, a team of senior aides from President Obama's groundbreaking analytics team today announced the launch of BlueLabs, a strategic data, analytics, and technology firm that brings its innovative big data solutions to political campaigns, progressive organizations, and nonprofits around the world. 

BlueLabs' founders transformed the campaign world with sophisticated microtargeting and media analytics both before and during the 2012 election cycle. They designed and implemented the state-of-the-art technology infrastructure that powered the Obama analytics team and currently underlays the Democratic National Committee's continued support of advanced analytics for campaigns. BlueLabs has reassembled the team that constructed these highly accurate predictive models for Obama for America, including the first-ever voter persuadability model that guided the campaign's ad buying, field, and digital programs.

"We're not number crunchers - we're problem solvers," said co-founder Chris Wegrzyn. "We are pushing boundaries to create the next generation of analytics tools that will help our clients work smarter."

"Our analytics team was key to the President's victory in 2012," said Jim Messina, manager of the Obama for America reelection campaign. "I've been excited to watch as BlueLabs continues to develop cutting edge approaches to analytics." Strategic use of data has continued to be instrumental in the biggest races of 2013, including Cory Booker's special New Jersey Senate election and Terry McAuliffe's Virginia gubernatorial win.

BlueLabs has expanded its applications of data beyond politics, bringing its methods to new sectors such as healthcare, education, and civil rights. The firm offers a comprehensive set of services, including modeling, media optimization, data architecture development, analytics and data staffing, and consulting. 

Dr. Jeffrey Brenner, MacArthur 'Genius Grant' winner and founder of the Camden Coalition of Healthcare Providers (CCHP) in New Jersey, has already seen the success of BlueLabs' partnership. "The Obama campaign revolutionized the use of advanced analytics in political campaigns," says Dr. Brenner. "CCHP is a leader in applying those same techniques to improving public health outcomes in cities like Camden. This makes BlueLabs a natural partner for us, and we're thrilled to work with them to keep CCHP on the forefront of analytics."

With today's launch, organizations will be able to leverage BlueLabs' proven techniques, honed in winning political campaigns, to improve results and tackle important global issues.