REDWOOD CITY, Calif., Oct. 25 /PRNewswire/ -- Obopay, the pioneer in mobile money solutions, today announced that Carol Realini will deliver the Mobile Keynote and participate in the Mobile Face-to-Face session at the Sibos 2010 Conference in Amsterdam. Sibos draws over 10,000 bankers annually, making it one the largest banking conferences in the world. Realini will speak alongside other industry experts in the mobile payments sector from companies including, Deutsche Bank, Citi, Cenk Serdar, Vodafone, Alcatel Lucent, AT&T, Western Union, Nokia and Travelex Global Business Payments.
The focus of the Mobile Keynote at this year's conference will stress the importance for banks to invest in a strategy to develop mobile payment offerings, or risk being left behind. According to Gartner, the number of mobile payment users is expected to reach 340 million in 2014, representing 5 percent of the worldwide mobile user base. Gartner estimates that the total transaction value of mobile payments will reach $245 billion by 2014.
"Mobile payments will become a mainstream development with widespread international adoption in the next few years," said Carol Realini, CEO of Obopay. "The most important objective in developing a mobile money service is creating an ecosystem that brings to together the best partners to take the service to market and make it successful," continues Realini. "We are at a tipping point for this adoption and for banks to say competitive they need to begin the process of selecting and deploying their solutions."
In Realini's Mobile Keynote and Mobile Face-to-Face session, she will provide her perspective on the recent evolutions in mobile banking domestically and internationally, looking at early adopters of mobile banking, lessons learned, and opportunities ahead. Realini will also discuss effective strategies for banks to attract and retain customers, meet tech savvy customer demands, and keep costs down.
Sibos 2010 (http://www.swift.com/sibos2010)
Mobile Keynote (http://www.swift.com/sibos2010/conferencedata/pages/session_details.page?sessionID=session_30117ba2-ce92-4495-8327-72c2bf97f442)
Tuesday, October 26, 2010
09:00 - 10:30 a.m. (CEST)
Mobile Face-to-Face (http://www.swift.com/sibos2010/conferencedata/pages/session_details.page?sessionID=session_2c314ae8-f10f-478a-afa8-a09f50404ad0)
Tuesday, October 26, 2010
12:30 - 02:00 p.m. (CEST)
For more information regarding the conference please visit the main page here (http://www.swift.com/sibos2010).
About Carol L. Realini, CEO of Obopay
Carol, a successful entrepreneur with decades of experience in the Silicon Valley, is passionate about delivering next generation payments and banking through mobile phones. She is the co-founder and CEO of Obopay, a global pioneer in Mobile Money. Obopay delivers a mass market offering on three continents turning every mobile phone, from very basic handsets to the most advance smart phone, into a powerful financial tool. These solutions leverage the growing ubiquity of mobile phones and their massive distribution networks. Mobile money changes everything; creates massive new opportunities, reshapes businesses, and changes lives. In the process, she has partnered with top global companies in financial, mobile and technology providers, including: MasterCard, Essar (YU), Societe Generale and Nokia. This year, Carol was recognized as one of the most influential women in Silicon Valley. The State Department and the United Nations have asked for her knowledge and expertise in building mobile payments throughout the world. In addition, the prestigious World Economic Forum has recognized Obopay and Carol as a 2010 Technology Pioneer.
Founded in 2005, Obopay, Inc., (banks.obopay.com) offers financial institutions an open, trusted, secure and interoperable mobile payments service by transforming any mobile phone into a convenient and easy way to send and receive money. The company's Mobile Money for Banks offers bank-branded, account-centric mobile service quickly, painlessly and at low deployment cost. Obopay's broad-based offering addresses the needs of consumers and businesses around the world by providing an ubiquitous service that delivers value, empowers lives and improves opportunity for merchants both in the physical and virtual worlds. The company provides innovative mobile money services making it easy for mobile phone users to securely send and receive money, top-up their mobile, buy online, buy via mobile, pay bills and pay small businesses. Obopay believes the power is in the network and has established global partnerships that include Nokia, MasterCard, AT&T, Verizon, Essar, Yes Bank in India, Blackberry and Societe Generale. Global headquarters are in Redwood City, CA with operations in India.
More Information about Obopay:
Analisa Baker or Gary Thompson
Web site: www.obopay.com
Clarity Communications for Obopay
Web site: www.claritycommunications.us
Direct: +1-415-963-4082 x103