SALT LAKE CITY, Sept. 21, 2011 /PRNewswire/ -- O.co (also known as Overstock.com, Inc.,NASDAQ : OSTK ), today announced the acquisition of the domain name O.info for a new consumer information website. The company acquired the domain name from Afilias Limited, the official .info domain registry. The O.info site is scheduled to launch in March 2012.

"We will use O.info as a website destination to consolidate useful consumer information," said O.co Chairman and CEO Dr. Patrick M. Byrne. "The .info domain is the logical destination for visitors to find product information, user manuals, buying guides, manufacturer and brand reviews, video demonstrations and recall notices. We believe that the O.info site will be particularly useful to the savvy consumer who is looking for information from and willing to share insight with a trusted source like O.co."

Roland LaPlante, CMO of Afilias, said, "O.co is committed to its strategy of investing in domain names that help customers easily find O.co's Web properties. With O.info, it will make a wealth of pre- and post-purchase consumer information extremely easy to find. With .info now celebrating its tenth anniversary, the domain remains by far the most popular new top-level domain name assigned by the Internet Corporation for Assigned Named and Numbers (ICANN) in 2001."  

Overstock.com announced its evolution into O.co in June of 2011. O.co will continue to evolve as the online retailer's brand in the coming months.

"Our customers associate 'O' with Overstock.com, which made the transition to O.co seamless. As a Savings Engine, this is the next step in adding more visibility to our new URL," said Byrne.

About Afilias

Afilias is a global provider of Internet infrastructure services that connect people to their data. Afilias' reliable, secure, scalable and globally available technology supports a wide range of applications including Internet domain name registry services, new gTLD services and managed DNS. For more information on Afilias, visit www.Afilias.info.

About O.co (also known as Overstock.com) O.co, also known as Overstock.com, is Your Savings Engine offering brand-name products. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel. O.co, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com and http://www.o.co. O.co regularly posts information about the company and other related matters on its website under the heading "Investor Relations."

Overstock.com® is a registered trademark of Overstock.com, Inc. O.co(TM) and Your Savings Engine(TM) are trademarks of Overstock.com, Inc., Inc. All other trademarks are the property of their respective owners.

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, statements regarding the proposed launch date and uses of the o.info domain. Our Form 10-K for the year ended December 31, 2010, our subsequent quarterly reports on Form 10-Q, or any amendments thereto, and our other subsequent filings with the Securities and Exchange Commission identify important factors that could cause our actual results to differ materially from those contained in our projections, estimates or forward-looking statements.

SOURCE Overstock.com, Inc.