Ogee Announces Full Chain-Wide Rollout at Bluemercury, Expanding to Stores Nationally by March 2025

BURLINGTON, Vt., Feb. 26, 2025 /PRNewswire/ -- Ogee, the award-winning, certified organic luxury skincare and makeup brand, is proud to announce its full chain-wide distribution in Bluemercury, expanding to all locations nationwide by the beginning of March 2025. This milestone marks a significant expansion from Ogee's initial launch with Bluemercury, which began in September 2022 on Bluemercury.com and extended to 10 select doors in Spring 2023.

"Our partnership with Bluemercury has been transformative, reflecting a shared commitment to featuring certified organic products that support the health of people and the environment," said Abbott Stark, Co-Founder and Chief Product Officer of Ogee. "We are passionate about creating products that deliver exceptional performance without compromising our mission of sustainability. The enthusiastic response from Bluemercury customers has been incredible, and we are thrilled to now bring Ogee's full range of best-selling products to beauty lovers nationwide."

"Ogee has quickly become a client favorite since our partnership launched in September 2022. With their organic formulations, effortless application, and beautiful color payoff, Ogee has built a loyal following at Bluemercury," said Leigh Quilhot, Managing Director of Merchandising, highlighting the brand's remarkable growth and consumer appeal.

The decision to expand Ogee to all Bluemercury locations was driven by strong consumer demand and outstanding sales performance in the initial launch doors. This growth underscores the increasing appetite for clean, high-performing beauty products that align with Ogee's mission of sustainability and organic integrity.

Shoppers can look forward to discovering Ogee's best-selling products, including the Contour Collection, Sculpted Face Sticks, Complexion Perfecting Tinted Serum, Tinted Sculpted Lip Oil, Sculpted Complexion Stick, Brightening Botanical Eye Balm, Beyond Clean Volumizing Mascara, The Brush Cleanser, Full Bloom Sculpted Lipstick, Sculpted Skin Perfecting Powder, and more.

With this full-scale rollout, Ogee continues its mission to make certified organic, luxury beauty accessible to a broader audience, delivering products that combine clean ingredients with uncompromising performance.

About Ogee:
Founded with a mission to create high-performance, certified organic skincare and makeup, Ogee blends the power of clean ingredients with luxurious formulations. Committed to sustainability, Ogee products are cruelty-free, gluten-free, GMO-free, and formulated without synthetic fragrances, parabens, or phthalates. All of the products are certified to the NSF/ANSI 305 Organic Personal Care Standard, which requires 70% organic content and that every ingredient undergo third-party review from the harvest in the field until it goes into the Ogee bottle.

About Bluemercury:
With locations in coveted neighborhoods across the country, Bluemercury takes beauty personally. Founded on a client-first service model that emphasizes hyper-personalized, high-quality experiences, the leading luxury beauty destination and Macy's, Inc. nameplate offers a highly curated and premium product assortment across a range of categories. Bluemercury is redefining modern luxury in beauty and as it evolves, it remains committed to its exceptional customer service origins and embraces its purpose to be the ultimate specialist in the beauty of its clients. For more information, please visit www.bluemercury.com.

SOURCE OGEE