Ogilvy PR, Good Scout Group Form Alliance, Build Out Social Good Offering

NEW YORK, Sept. 16, 2015 /PRNewswire/ -- Ogilvy PR and Good Scout Group announce a strategic alliance in which the agencies will partner on key corporate social responsibility (CSR) and cause-related initiatives. The move comes in response to the ever-changing face of today's communications landscape, which presents many brand challenges for companies seeking to have a true societal impact. In fact, when surveyed by Harvard Business Review, 60% of CEOs said they were dissatisfied with their firms' CSR program and authentic, business-focused alignment with cause, providing a strong call to action and opportunity for more strategic, effective social good-based work.

"We are excited to partner with Good Scout as we seek to continue to build our CSR and cause offer in the market," said Jennifer Scott, Head of Ogilvy PR, New York.  "Good Scout's deep category expertise and relationships will be a true asset for Ogilvy PR's client base."

Good Scout and Ogilvy PR have worked together in the past, most recently with Nationwide Insurance to develop "Make Safe Happen," a cause program focused on reducing preventable childhood accidents, the #1 killer of kids in the U.S. Since launching in January 2015, the Make Safe Happen brand has continued to grow through an end-to-end marketing campaign, including tools for caregivers such as an interactive website and mobile app, Super Bowl advertising campaign, top tier earned media placements, social media content creation and the development of an Advisory Council of medical experts, safety organizations and parents.

Ogilvy and Good Scout work in collaboration with Nationwide Insurance and other agency partners on the campaign, providing ongoing strategic counsel, supporting the development of the overarching campaign strategy and activating key events and initiatives.

"It's an exciting time for marketing and communications experts, especially in the CSR and cause space," said Jennifer Risi, Managing Director, Ogilvy Media Influence and Head of Media Relations, North America. "As we evolve with today's ever-changing media landscape, the power of a strong social good campaign comes from telling the right message to consumers at the right time and via the right channel. We have seen this firsthand through our work with Good Scout."

"It's no surprise that in an age of increasingly savvy consumers, people want to know what companies are doing to make the world better," said Philips McCarty, CEO, Good Scout. "Combing this imperative with a brand's need for strong marketing and communications strategies in order to effectively and efficiently tell stories and spur change, it is a perfect time to solidify Good Scout's existing relationship with Ogilvy." 

Moving forward, the agencies will partner on key client initiatives with the goal of mobilizing entire populations to drive true societal change and the teams look forward to a long-lasting relationship in which they can not only make a difference, but also build brand equity and increase market share for clients.

About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2014, for the third consecutive year, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index. Ogilvy was also named Best Digital Consultancy in the World, Most Creative Agency and Best South-East Agency by the Holmes Report. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.

About Good Scout Group
A Causemedia Group company, Good Scout is a social good consultancy that helps brands take smart, impactful and sustainable leaps in how they do greater good. Good Scout works inside and in-depth with corporations, nonprofits, and individual philanthropists to help them get two of today's most important business goals going in the same direction: building a brand leader and building a better world. Its experience in key leadership roles with all three groups gives an edge few consultancies can offer: first-hand insights in developing game-changing strategies and campaigns that turn big-scale dreams into real-world results. For more information, visit www.goodscoutgroup.com or follow us on Twitter at @GoodScoutGroup.

About Causemedia Group
Causemedia Group is an independently owned, integrated family of agencies with a common cause of deepening brand engagement across all media. The network includes social good consultancy Good Scout Group, digital agency StudioGood, branding and design firm patron, and online charity auction leader Kompolt. For more information, visit www.causemediagroup.com.

Media Contact: Robyn Massey, [email protected], 212-880-5263

SOURCE Ogilvy Public Relations

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