NEW YORK, Aug. 30, 2012 /PRNewswire/ -- [email protected], a recently launched Ogilvy & Mather cross-discipline practice connecting the agency's social media experts globally to deliver solutions across all areas of business, today welcomes Tom Boland as Senior Vice President. Boland brings more than 14 years of digital experience across entertainment, advertising, and management consulting environments and reports to Gemma Craven, Executive Vice President and [email protected] NY Group Head.
"Social media cannot be viewed in a silo when looking at today's communications palette. Our expertise lies in delivering integrated social that scales, and bringing that to our clients globally. Tom's experience layering social across the partnership marketing spectrum as well as in the architecture of digital programs serves to underpin that focus," said Craven.
Prior to joining Ogilvy, Boland served as Senior Director of Partnership Marketing at World Wrestling Entertainment (WWE), designing and implementing innovative social media and digital marketing campaigns for multiple blue-chip clients including 7-Eleven, Ford, Mattel, Kmart, Slim Jim and THQ. Boland also established WWE's award-wining social media footprint on Facebook and YouTube.
In addition, Boland spent seven years at Digitas, where he managed the Saab Cars USA, Monster, Subway, Sirius, and Sears accounts. His professional portfolio includes account planning, site redesigns, branded entertainment, augmented reality programs, new product launches and social media growth and management.
Boland graduated with a Bachelor of Science in Entrepreneurial Studies and Marketing from Babson College as well as an MBA from Bentley College. Boland's blog can be found at http://tomboland.tumblr.com.
About [email protected]
[email protected] is the largest social media marketing communications network in the world. Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions – Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact. For more information, visit social.ogilvy.com and connect with us at www.facebook.com/socialogilvy, www.twitter.com/socialogilvy, www.slideshare.com/socialogilvy
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Creme de la Creme) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.
SOURCE Ogilvy Public Relations