OGX Beauty Rocks New Campaign with National Bad Ass Hair Day

May 26, 2015, 09:30 ET from OGX

NEW YORK, May 26, 2015 /PRNewswire/ -- Today, it's time to flip the conversation and take a stand against bad hair days. Celebrate National Bad Ass Hair Day with leading hair care brand OGX. In honor of the new, annual post-Memorial Day holiday, OGX is empowering women to take a stand against bad hair days, turning them into bad ass hair days with the new website, www.badasshairday.com, and social media campaign named #badasshairday.

"There's an overwhelming amount of talk about bad hair days, and it's time to change the conversation," said Dana Paris, chief marketing officer for OGX and Proganix. "At OGX, we're beauty, pure and simple, the be-who-you-are and-rock-what-you've-got kind of beauty. We approach beauty in our own way, and we'll never ask what you want to fix about your hair. We just want to know what you love about your hair, so we can make you love it even more."

Today for National Bad Ass Hair Day, OGX will be reaching fans with bad ass hair tutorials and inspiration via www.badasshairday.com. Every #badhairday will be intercepted and flipped into a #badasshairday on Twitter, Instagram and other social networks. OGX will also be responding to fans' hair styling questions, providing product recommendations, and partaking in #badasshairday posts. National Bad Ass Hair Day is more than just celebrating the demise of bad hair days – it's about coming together and empowering women. Join the movement and pledge with OGX to never have to say, "I'm having a bad hair day."

For more information, please visit www.badasshairday.com.

About OGX®
BEAUTY. PURE AND SIMPLE. OGX is for those who aspire to make better choices and are aware of the integrity of ingredients. The salon-inspired formulas are paraben and SLS-free, as well as exotic active ingredients for an indulgent experience that invigorates the senses. OGX products are not tested on animals and are packaged in eco-friendly bottles manufactured from materials containing recycled post-consumer resin.