ökocat® Announces Expansion with PetSmart® & Petco®

Featuring new brand packaging and new litter offerings for discerning cat parents

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Mar 10, 2020, 09:00 ET

FERNDALE, Wash., March 10, 2020 /PRNewswire/ -- Cat parents looking to leave old school clay and chemicals in the dust will now be able to find an expanded offering of ökocat^®. Beginning this month, ökocat, the next generation of plant-based cat litter will be available in more PetSmart^® and Petco^® locations across the U.S. and Canada.

ökocat announced today that the brand is growing its PetSmart distribution to nearly 1,300 stores in the U.S. and over 140 stores in Canada. In addition to continuing to sell both ökocat Original and Super Soft litter, PetSmart will now also be adding Less Mess, low tracking mini-pellet litter.

"Our Less Mess clumping litter consists of dense mini-pellets that are soft on paws, but less likely to track. It stays in the litter box, so it's great for the over-zealous digger or long hair cats," said Leslie Ellis, Communications Manager at ökocat. "Over the past year, we've had great success with both the original and super soft in PetSmart stores, so we're looking forward to providing cat parents with even more options."

Along with product expansion at PetSmart, ökocat is also introducing two new exclusive litters to nearly 1,200 Petco stores across the U.S. This expansion includes the introduction of a new litter, Low Tracking mini-pellets, and the addition of a new size, large Featherweight litter, previously only sold in medium.

This expansion comes after ökocat revealed a packaging refresh earlier in 2020 focusing on their commitment to helping cat parents achieve a healthier clean™. Unlike traditional clay litter, ökocat has no toxic additives, synthetic chemicals, fragrance, dyes or GMOs and is made from sustainably sourced, responsibly rescued natural fiber that's completely biodegradable and flushable.

"ökocat litter is better for our cats, our homes and our planet," said Ellis. "We're excited about this expansion because it gives us the opportunity to help even more cat parents make cleaner, healthier choices for their cat, family and home."

For more information about ökocat, to purchase online, or find a PetSmart or Petco retail location that sells ökocat near you, please visit healthy-pet.com/okocat.

About ökocat®
ökocat, a Healthy Pet^® brand, is the next generation of natural cat litter. Made in the U.S. from sustainably sourced, responsibly rescued natural fiber without harmful chemicals, fragrance, dyes or GMOs. ökocat^® is the U.S. version of the world's number one natural litter, CAT'S BEST, sold primarily in Europe. Due to the brilliance of European engineering, ökocat provides outstanding odor control, easy-clean clumping, and is 99% dust free to provide a cleaner, healthier litter choice for the home. For more information, please visit healthy-pet.com/okocat or connect on Facebook or Instagram.

About Healthy Pet^®
Healthy Pet^®, a leader in the pet category, offers Best in Home™ pet bedding and litter made from sustainably sourced, responsibly rescued natural plant fiber. As a premier member of the Pet Sustainability Coalition (PSC), Healthy Pet utilizes materials such as cellulose fiber and natural wood from sustainable sources, free from harmful chemicals and other pollutants and have been doing it for over 30 years. Healthy Pet brands include the number one brand of small animal bedding, carefresh^®, as well as CritterCare^®, natural cat litters ökocat^® and Simply Pine™ and Puppy Go Potty™ natural dog litter. For more information, please visit healthy-pet.com.